SKIMS, the lifestyle company co-founded by Kim Kardashian and Jens Grede, has acquired SKKN by Kim from Kim Kardashian and COTY, bringing her beauty NIL rights and ventures under the SKIMS brand.
This bold move marks a pivotal expansion for SKIMS, expanding its portfolio beyond apparel, said the company in a news release.
“Since its 2019 debut, SKIMS has redefined inclusivity and innovation, delivering solutions for every body—spanning shapewear, intimates, loungewear, swimwear, pajamas, and the recently announced NikeSKIMS activewear partnership with Nike. Now, by acquiring Kardashian’s majority stake and Coty’s minority stake in SKKN by Kim, SKIMS consolidates Kardashian’s lifestyle portfolio, integrating her expertise in cosmetics, skincare, and fragrance into its ecosystem,” it said.
Kim Kardashian. Courtesy of SKIMS
The company said Kardashian’s beauty legacy is undeniable. Her 2017 launch of KKW Beauty sparked a contouring revolution, while KKW Fragrance won “Fragrance of the Year” at the 2020 FiFi Awards. SKKN by Kim further elevated her influence, blending minimalist luxury with science-driven skincare.
“My mission has always been to create products that resonate deeply—whether it’s shapewear and lingerie that empowers or make-up and skincare that transforms,” said Kardashian, SKIMS Chief Creative Officer and Co-Founder. “Uniting everything under the SKIMS brand streamlines that vision.”
Jens Grede
“This acquisition isn’t just growth,” said Grede. “It’s about the strength of our brand and our ability to enter a new category with authority.”
Through this acquisition, SKIMS will open its doors to expand into beauty, skincare, and fragrance, leveraging Kardashian’s proven expertise to redefine these categories with SKIMS global and retail DTC footprint. With plans to start launching in 2026, SKIMS is poised to reshape the beauty and fragrance industry as it has apparel—details forthcoming, added the company.
ABOUT SKIMS
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women’s underwear, loungewear, and shapewear and setting new standards by providing solutions for every body. From technically constructed shapewear that enhances your curves to underwear that stretches to twice its size, the brand’s goal is to consistently innovate on the past and advance the industry forward. SKIMS sells directly through SKIMS.com, permanent store locations in Georgetown, Aventura, Austin, Houston, Atlanta, New York and select retailers globally listed here.
Retail Insider is streamlining its Canadian retail news from around the web to include a handful of top news stories that can be viewed quickly during the day. Here are the top stories from the past 24 hours.
An engagement ring is more than just a symbol of love—it’s a piece of jewelry you’ll wear for a lifetime. While personal taste is the most important factor in selecting a ring, considering your hand shape and finger size can help you find a design that enhances your natural beauty. Since women’s rings come in countless styles, knowing which shapes and settings best complement your hand can make all the difference. Here’s a guide to choosing the perfect engagement ring for your hand shape.
1. For Short Fingers: Slimming and Elongating Designs
If you have shorter fingers, the goal is to create the illusion of length. Opt for:
Oval, pear, or marquise-shaped stones – These elongated shapes make fingers appear longer and more elegant.
Slim bands – A thinner band enhances the lengthening effect without overwhelming your hand.
Vertical settings – Rings with a north-south orientation help draw the eye along the finger’s length.
2. For Long Fingers: Balanced and Elegant Styles
Those with long fingers have the advantage of being able to wear almost any style ofengagement rings. Consider:
Round or princess-cut stones – These shapes add balance and proportion to long fingers.
Wider bands – A thicker band can create a more harmonious look and prevent the ring from appearing too dainty.
Bold or intricate designs – Vintage and halo settings add personality while complementing the length of your fingers.
3. For Slender Fingers: Adding Volume and Presence
Slender fingers can sometimes make a ring look oversized. To create balance:
Halo or cluster settings – These add width and dimension, making thehalo engagement rings appear fuller.
Medium-thickness bands – A band that’s not too thin or too thick ensures the ring doesn’t overpower delicate fingers.
Round, cushion, or emerald-cut stones – These shapes provide a classic yet substantial look.
4. For Wide Fingers: Creating a Streamlined Effect
If you have wider fingers, the right engagement ring can create a more proportional appearance. The key is to avoid small stones that may make fingers appear broader. Instead, choose:
Oval, emerald, or marquise-cut stones – These elongated shapes help slim and refine the look of the finger.
Split shank or multi-stone bands – These styles break up the width and add visual interest.
Medium to thick bands – A solid band provides balance and prevents the ring from looking too delicate.
Brands like Cullen Canada offer elegant designs that cater to a variety of hand shapes, ensuring both comfort and visual harmony.
5. For Small Hands: Keeping it Delicate and Dainty
If you have small hands, a large ring might feel overwhelming. Instead, go for:
Round or oval-cut stones – These provide brilliance without overpowering your hand.
Thin or tapered bands – A dainty band enhances elegance while keeping proportions in check.
Minimalist settings – Solitaire or petite halo designs work beautifully for smaller hands.
Final Thoughts
Finding the perfect engagement ring isn’t just about trends—it’s about selecting a style that complements your hand shape while reflecting your personality. Whether you have short, long, slender, or wide fingers, there a women’s rings out there that will enhance your natural beauty. By considering these tips, you can confidently choose a ring that looks and feels perfect for a lifetime of love and commitment.
Few places can beat a trip to Antarctica when it comes to adventure: there is a pool of things to do in Antarctica. Antarctica’s frozen landscapes provide unparalleled opportunities, whether it’s watching penguins frolic on the snow, or polar diving under glaciers. If you are looking for some activities to do in Antarctica, prepare yourself to have a completely different experience.
There is no shortage of entertainment for those taking a 3 day trip to Antarctica, as well as people planning on staying for a longer period of time. This guide covers everything from ice-camping to exploring Antarctica tourism, and will provide you with the most important things to do in perhaps the most remote region of the planet. Let’s start your long or short Antarctica cruise: just take care of your Antarctica travel insurance before it starts!
Places to Travel in Antarctica: Explore Antarctica by Cruise
So, you’ve got an Antarctica visa and want to start the fun.
How to visit Antarctica? Antarctica cruise deals are gaining popularity as a way to experience the continent.
Luxury Antarctica cruises usually start from Ushuaia, Argentina, or Punta Arenas, Chile, crossing the Drake Passage to reach the Peninsula. You will find both budget-friendly and luxurious options. Some cruises allow for budget spending while others are more expensive. With the growing popularity in Antarctic tourism, it would be best to book early for the Antarctica cruises 2025.
On board the cruise, you will see beautiful glaciers, icebergs, wildlife, and so much more. You can get an additional trip to Antarctica package, which includes booking a cabin, and get guided tours or excursions on land afterwards. In any case, the best travel insurance for cruise ships is a must to feel safe.
Ice Camping: The Ultimate Experience in The Antarctic
If you’re looking for true hands-on adventure, ice camping in Antarctica is a once-in-a-lifetime experience. Picture this: sleeping under a starry night sky while all you can see is an endless spread of snow and ice. This excursion allows you to fully relish the beauty and isolation of the continent. Most operators incorporate ice camping into their schedules, and it’s frequently combined with a Zodiac cruise around Antarctica for further exploration of off-the-beaten-path destinations.
If you are ready to explore Antarctica, ice camping can be a bit challenging but rest assured; you won’t forget the experience. The magnificently serene and untouched beauty of this continent will imprint an experience like no other.
Scuba Diving Under the Ice
Scuba diving is not just for warm temperate regions; scuba diving Antarctica offers opportunities for arctic diving under ice. Both underneath the Antarctic Ice, you will find a completely unique ecosystem.
The water is freezing, but the experience is one of a kind. The uniqueness of this adventure is that you will be able to see rare species of marine animals that have adapted to such harsh conditions. These types of dives are also done with cruise ships as they offer a luxury vessel to stay while the divers explore the many wonders on the polar regions. If you need insurance, Auras guys can help with that.
Hidden Historical Sites & Ship Wrecks
A tour is not the cheapest way to visit Antarctica, but it is definitely worth it: you will see a lot. A stunning part of Antarctica is its shipwrecks, abandoned whaling stations, explorer huts, and lots of other geographically placed items. Many people are shocked when learning about these features along these parts. These remains form an important piece to the story and stand out with their beauty. Some of the other fascinating stories and sites are:
Antarctica Travel Tips: Explore the Wildlife of Antarctica
Antarctic fauna is amazing! The wildlife of Antarctica is extremely fascinating for first-time Antarctica tourists. The continent has unique animals not found in other places like the region’s poster mascot, the penguins. Several species of penguins live in Antarctica including the Emperor penguin.
Other creatures that can be seen around Antarctica are whales, seals and many types of seabirds. Birdwatching offers the best chances to see these mammals in their natural habitats and a Zodiac cruise allows passengers to appreciate these stunning animals from up-close.
Extraordinary Phenomena of Nature
What is the best time to visit Antarctica? Indeed, the summer season.
Along with the monumental icebergs, it is common knowledge that Antarctica is home to many other phenomenal natural features. For instance, Taylor Glacier contains Blood Falls, a red waterfall that oozes iron rich water from within the glacier.
Sustainable and Ethical Travel in Antarctica
What about the places to stay in Antarctica? There are several nice Antarctica hotels, so you don’t have to worry about that. But please note that with the growth of tourism in Antarctica there is a need to travel more responsibly. The International Association of Antarctica Tour Operators (IAATO) governs strict regulations aimed at reducing the impact of tourism on the environment.
Numerous cruise lines are doing their best to lower their emissions, and tourists are also asked to use gear that is environmentally friendly. For conscious Antarctica package tour tourists who want to lessen their impact on the continent, it is essential to follow those restrictions and respect the environment during travel.
Conclusion
Can you go to Antarctica without permission? It is prohibited. So, before choosing an activity, make sure to be allowed to do that. Without a question, activities in Antarctica are as extraordinary as the continent itself. From the adrenaline-inducing scuba diving to the tranquil ice camping Antarctica, this area has something to offer that will remain with every individual for life.
Historical sites, extreme sports, or even simply exploring nature’s untouched beauty – regardless of what you are interested in, there is something for everyone. Consider looking into cruise deals and Antarctica vacation packages to make the most out of your visit. Antarctica is, without a question, a mesmerizing location.
The home improvement field takes on a new dimension when the enhancements go beyond the common. When you have painted and layed new flooring on it, you have said enough, but it should get better as you mull over more innovative designs. This article reviews a potpourri of home improvement projects, each with a more imaginative touch in regards to the design elements and functional enhancements that will surely add up both prompt measures of value and character into the house.
Lighting is one of the key places where changes can be made but often gets ignored. A well-placed lighting scheme can instantly set a mood within a room, warm and welcoming, open and spacious, or full of drama. Layer different types of lighting sources: think recessed lights for ambient light, pendant lights for task light, and accent light to stipulate the features of architecture or artwork. A smart lighting system gives you even more possibilities, allowing you to alter the levels and colors of the lighting through a smartphone app or voice command.
Another interesting area of home improvement involves bringing in elements of nature.
Biophilic design creates a soothing and restorative atmosphere enhancing human-nature interconnectivity. Adding indoor plants, vertical gardens, or water elements will naturally establish an indoor-outdoor relationship. Natural materials like wood, stone, or bamboo can be selected to enforce the biophilic aesthetics.
Transforming your underutilized spaces can reveal hidden potentials for living in your home. A dusty attic can become a small reading nook or home office, while a basement could serve as a home theater, gym, or guest suite. Adding skylights or windows will improve the natural light levels in these spaces and make things feel much more inviting.
Custom-builds are a perfect addition for maximizing storage and making unique design components. Custom shelves, bookcases, and entertainment units are all well-designed to suit your exact needs and style. Hidden storage and pull-out drawers can further enhance their utility and organizational purposes.
Adding degrees of separation to the set of architectural details greatly enhances a home’s personality. You might use crown molding and wainscoting or exposed beams in elegant sophistication. Just look for opportunities to include reclaimed materials—think antique doors or salvaged beams—to make statements of history and individuality.
Space dedicated to a hobby will definitely improve life quality. Whether fitness, music, or art, these can become spaces where one expresses themselves while relaxing. Maybe test for sound insulation so they will not be a noise bother.
Outdoor spaces are treated as an extension of your home. Some ingenious improvements can convert them into alluring retreats. Perhaps throw in a pergola or gazebo for a shaded sitting area. A fire pit or an interesting water feature will brighten up the area while allowing the eye to settle on it. Smart irrigation and outdoor lighting running systems can take your outdoor spaces’ experience to another level.
Energy-efficient upgrades will not only save on the utility bills but are also a way to contribute towards sustainable living. Solar panels might be set up, and insulation improved; additionally, old windows and doors might be replaced with energy-efficient models. For Dartmouth windows, you would want to pursue alternative options to match energy efficiency with durability.
Smart home technology provides some fun enhancements for comfort, convenience, and security. Smart thermostats, security installations, and appliance controls can be integrated into a web-based home control system for use anywhere.
Light definitely deserves the other side of improvement. Feel free to be random by throwing in unexpected colors and rich and bold textures, including wallpapers and fabrics. Embrace such décor, accent walls, statement pieces, or even improbable color combinations to amplify the spectacular appeal.
Using creative and innovative ideas in home improvement can ring true for personal choices in comfort and style. Don’t forget-the idea is to make a place that you love, a source of inspiration and rejuvenation for yourself.
Facing serious criminal charges in Canada can be quite a daunting affair and an extremely stressful experience. All the weight of the allegations, the possible consequences, and the very complicated legal system may bring in feelings of confusion and fear. For these types of situations, it is of uttermost importance to have an understanding of your legal rights and choices. This article is a thorough guide to navigating the Canadian legal system when facing serious charges, bearing in mind the importance of seeking professional legal counsel and knowing your legal rights.
After being charged with a serious crime, the very first and the most important thing is to remain silent. Anything said to law enforcement may be used against you in court. You should not discuss anything about the case with anyone except your lawyer. This right to silence is enshrined in the Canadian Charter of Rights and Freedoms which protects an individual from self-incrimination.
One main right of every Canadian citizen is the right to counsel. You have the right to inform a lawyer right away after being arrested or detained. A lawyer will tell you what you need to know, what your rights are, and look out for your interests during this whole legal process. Your lawyer can help in explaining what the charges are about, the possible penalties, and the available possible defences.
Understanding the specific charges brought against you is highly important. The Crown prosecutor must prove beyond a reasonable doubt each specific ingredient of the particular offence. Your lawyer will be assessing the Crown’s case against you in terms of the evidence tendered, will look for weaknesses in the Crown’s case to exploit, and prepare an appropriate defence strategy. This strategy could involve challenging the admissibility of evidence against you, cross-examining of Crown witnesses, and offering different interpretations of the facts in dispute.
Due process-the concept that all persons are treated fairly under the law-is a cardinal principle of the Canadian legal system. This means that he or she shall have the right to a fair trial free from bias, to have a reasonable time to have a trial, to have a defence in it, to be heard on his or her behalf, and to cross-examine witnesses. Your lawyer will see to it that your rights are respected during these processes.
Bail hearings represent an important timeframe in the criminal process. If you are detained after being charged, you are guaranteed a bail hearing where it will be decided if you should be released pending trial. Your lawyer will support you in gaining your release by providing evidence of your community ties and likelihood of attending court.
Another place in the criminal process where negotiations occur is during plea negotiations. Your lawyer might negotiate a plea agreement with the Crown, which might involve pleading guilty to a lesser charge in exchange for a lesser sanction. You ought to understand the consequences of any plea agreement you enter into before you agree.
Your counsel would present your defense at trial either before a judge or jury. This could involve presenting evidence, cross-examining witnesses, and making arguments about the law. The idea is to get the judge or jury thinking that there is reasonable doubt, leading to an acquittal.
Sentencing marks the final stage in the criminal procedure. Given that you’re convicted, the judge will proceed to sentence you on the basis of the gravity of the crime along with your own criminal record and any other relevant factors. Your lawyer will advocate on behalf of a just sentence, even hopefully an indulgent sentence.
It’s important tо understand that there are specific legal procedures that need tо be followed, and that the crown has a burden оf proof. This іs even more important іn cases that involve sensitive matters. A guide what tо dо іf you are charged with sexual assault оr other grave charges should be followed closely.
Being entirely open with your lawyer throughout the legal process is important. They are your advocate and confidant, and they cannot properly represent you unless they know all the facts of your case.
Being faced with serious charges in Canada may be a terrible experience, but being aware of legal rights and choices gives one the confidence to cross the legal system. By remaining silent, seeking legal counsel, and understanding the workings of law, you will be ensuring that your rights are protected while ensuring a fair playing ground for everybody.
Hudson's Bay 5-level store in downtown Victoria, BC. The store is one of 74 starting liquidation on Monday (March 24). Photo: Apple Maps
In a major development that marks the end of an era in Canadian retail, The Hudson’s Bay Company (HBC) has filed for bankruptcy protection. Beginning Monday, liquidation sales commence at 74 Hudson’s Bay department stores across Canada, with only six locations set to remain open—including three in Ontario and three in Quebec.
The restructuring also impacts HBC’s licensed luxury banners in Canada, with two of the three Saks Fifth Avenue stores—at CF Chinook Centre in Calgary and CF Sherway Gardens in Toronto—also slated for liquidation, alongside all 13 Canadian Saks OFF 5TH stores.
Suzanne Sears. Image via LinkedIn
While the news had been rumoured for weeks, the scale of the fallout has shocked observers and devastated staff. Retail employment expert Suzanne Sears, President of Best Retail Careers International, said the human toll of the shutdown is far-reaching.
“Roughly 10,000 people are directly employed by HBC, but when you include contractors and staff from brand shop-in-shops—cosmetics, jewelry, fashion—the number rises closer to 15,000,” said Sears in an interview. “Many of these individuals are career Bay employees. Some have been with the company for 30, 40, even 50 years.”
Devastation on the Sales Floor
Sears visited several stores in Ontario over the past week, including Mapleview in Burlington, Oakville Place, and CF Lime Ridge Mall in Hamilton. She described emotional scenes of employees clinging to hope.
“Staff were hugging each other and crying. They’re devastated,” she said. “These are not just casual jobs—these are people who gave their lives to this company.”
Despite heavy foot traffic amid the sales, she noted an eerie atmosphere in stores.
“All the escalators were turned off. Even elevators weren’t working in some locations. You have to leave the store and use the mall escalators just to change floors,” she said.
Sears was also surprised by the quality of certain departments.
“The men’s departments were immaculate, especially at Mapleview. Beautifully merchandised and stocked—it’s ironic to see that just before liquidation.”
Liquidators Move In, Inventory Stripped
Sears confirmed that external liquidation firms have already taken control, with some cosmetic and perfume counters cleared out and jewelry cases emptied.
“Most luxury beauty brands have pulled their inventory already. You’re seeing empty displays and discount racks resembling Winners stores—chaotic, messy, and picked over,” she explained.
Several international liquidation specialists are reportedly preparing to ship in additional inventory to keep stores stocked throughout the sales.
Luxury women’s department ‘The Room’ on the third floor of the Queen St. Hudson’s Bay store. Creative Director Nicholas Mellamphy re-joined The Room in February of 2024 and led a remarkable revival that will be halted with HBC’s bankruptcy. Photo: Craig Patterson
Employment Fallout and the Bigger Picture
The job losses are not only significant in scale but pose a challenge for the Canadian job market. Sears questioned how the industry would absorb so many displaced professionals.
“There are very few companies left in Canada that can take on full teams of inventory specialists, planners, senior buyers, and regional managers,” said Sears. “These were not just cashiers—these were experts in their fields.”
She warned that older employees in particular will struggle.
“Where do you place someone in their late 50s who’s only ever worked at HBC? Retail was once considered a career. This erodes that notion completely.”
While Sears expects some staff—especially those in luxury sales or specialized departments like men’s tailored clothing—to find work elsewhere, the broader picture is grim.
“People from the Olson shop, men’s suiting, or high-end cosmetics counters will land on their feet. But general merchandise staff? They’re facing limited opportunities,” she said.
Lack of Communication and Support Raises Alarm
Sears was critical of the company’s internal communication with staff, many of whom reportedly had no idea if they were scheduled for shifts beyond this week.
“HBC should have communicated clearly with every employee about their status, exit strategy options, and mental health resources. Leaving people in the dark is unconscionable,” she said.
She also questioned whether employees will receive severance or termination pay.
“In most bankruptcies, staff simply lose out. There’s no union protection for most HBC employees. They’ll be the last to be considered when creditors get paid.”
Hudson’s Bay Queen Street. Photo: Craig Patterson
Retail Careers in Question
Sears didn’t mince words when asked about the long-term prospects for retail workers in Canada.
“This is a death blow to retail as a career. Department stores once offered long-term, well-paid jobs. That era is gone,” she said. “Unless you’re with a luxury European brand—which tend to treat staff better—it’s no longer a viable path.”
She cited La Maison Simons as a Canadian brand that may thrive in the wake of HBC’s collapse.
“Simons is very Canadian, very loyal to its people. They’ll benefit from this, as consumers and workers alike seek alternatives,” she noted.
She also noted the strengths of luxury multi-brand retailer Holt Renfrew, the last of its kind in Canada as Saks prepares to exit the country.
The American Ownership Question
Sears placed much of the blame on HBC Governor Richard Baker and the American private equity model behind the company’s strategy.
“This is Sears Canada all over again. The company was stripped for parts by American interests,” she said. “There needs to be government oversight to prevent these leveraged buyouts from destroying Canadian institutions.”
She pointed to the broader trend of American ownership hollowing out Canadian retail—not just in stores, but also in media and e-commerce infrastructure.
“If we’re going to allow foreign firms to run our largest employers, we need conditions: Canadian head offices, Canadian decision-making, and Canadian employment guarantees,” she insisted.
Hudson’s Bay Queen Street. Photo: Craig Patterson
What Happens Next for Workers?
Sears advised displaced employees to invest in professional resume help and job coaching, especially given the shift toward AI-driven recruitment systems.
“Many of these workers haven’t applied for a job in decades. They were promoted or poached. Now they need to learn to compete in a completely different job market,” she explained.
For those who remain at the six Hudson’s Bay stores still operating, the future remains uncertain. Sears noted that liquidation sales could extend into late spring or early summer, depending on how quickly merchandise sells through.
“Some staff will be rehired on short-term contracts to support these sales, but full-time roles are disappearing fast,” she said.
Final Thoughts: A Canadian Institution in Crisis
The demise of Hudson’s Bay’s full retail footprint is more than a financial collapse—it’s a cultural reckoning.
“This isn’t just about stores closing,” Sears emphasized. “It’s about the loss of a trusted brand, of careers, of stability, and of faith in the system.”
She called on provincial and federal governments, as well as industry organizations like the Retail Council of Canada, to do more.
“Retail is the largest private-sector employer in the country. Yet when crises hit, workers are abandoned. This has to change.”
Odd Burger Corporation, a leading vegan fast-food restaurant chain and food technology company, announced Monday that its U.S. expansion plans are being halted amid escalating political tensions between Canada and the U.S.
On March 10, the company announced a strategy to deal with tariffs and raise capital to invest in its U.S. expansion, however, those expansion initiatives and investment plans are not moving forward at this time. Instead, the company plans on using the capital to invest in its Canadian manufacturing and franchise operations, it said in a news release.
James McInnes
“Given the global tariff uncertainty, we are putting the brakes on our U.S. expansion until pricing metrics can be formulated with certainty,” said James McInnes CEO and Co-Founder of Odd Burger.
“We are also seeing increased demand for our products in Canada, and as a Canadian Company, we want to make sure that we focus on our core market at this time.”
Odd Burger operates its own manufacturing facility in London, Ontario where it produces over 20 plant-based proteins and dairy-free sauces under the brand Preposterous Foods, using primarily Canadian sourced and grown ingredients.
The company’s food service product line is available for purchase at Sysco distribution centres across Canada.
“In anticipation of price increases with U.S tariffs set to commence April 2, 2025, the Company believes it can help other Canadian companies transition to plant-based products made in Canada and sees a significant growth opportunity in supporting the Canadian market,” it said.
Look for the Leaf marketing at Union Station in Toronto. Photo: Maple Leaf Foods
As economic uncertainty and the looming threat of tariffs stir concern among consumers, Maple Leaf Foods has launched a unique campaign urging Canadians to look local — not just in principle, but in practice. Rather than solely spotlighting its own products, Maple Leaf Foods is highlighting more than 15 fellow Canadian brands in a rallying call for unity and collective support.
The new campaign, titled “Look For The Leaf,” takes its name not just from Maple Leaf Foods’ own packaging, but from the Canadian maple leaf symbol found across many homegrown products. The initiative encourages Canadians to choose items that proudly carry the leaf, a signifier of their national roots.
D’Arcy Finley
“These are unprecedented times in Canada,” says D’Arcy Finley, Vice President of Brands at Maple Leaf Foods. “We felt it was time to do something bigger than just reminding people of our own Canadian heritage.”
A Campaign Born From Collaboration, Not Competition
Developed in partnership with creative agency No Fixed Address, the campaign is a distinct departure from more divisive “us vs. them” narratives seen in previous Buy Canadian movements. Instead, it embraces a spirit of unity.
“As shoppers, we’re also just citizens who want to do the right thing,” explains Jamie Marcovich, Executive Creative Director of the campaign. “Not everyone knows which products are truly Canadian. It can be confusing. This was about making it simpler — and about helping Canadians shop with intention.”
Among the featured brands in the campaign are well-known names like Dare, Chapman’s, Gay Lea, Neal Brothers, Clearly Canadian, Kawartha Dairy, Made Good, High Liner Foods, and Schneiders, among others.
Jamie Marcovich
The campaign is rolling out nationally through out-of-home advertising, social media, and a dedicated microsite, lookfortheleaf.ca, where Canadians can discover which brands are part of the initiative.
How Brands Were Selected: A Mix of Heart and Pragmatism
According to Finley, the original list of participating brands came together quickly — and practically. “It’s complicated for everyone right now,” he says. “What’s Canadian-owned? What’s Canadian-operated? Where do the profits go? We started with brands we already had relationships with and could move quickly with.”
Yet what began as a core group has since grown into something much larger.
“We are getting inundated with requests for a second round,” Finley reveals. “Other companies have been reaching out, wanting to participate. That’s been incredibly exciting.”
The Emotional Impact: ‘This Brought Me to Tears’
While the campaign has only just launched, the response has already been deeply emotional — especially for Finley, who says he’s heard from people across the industry moved by the gesture.
“In my career, it’s very rare that people reach out to say something brought them to tears,” Finley says. “But I’ve had that three times already with this campaign. It’s clear that people are craving unity right now.”
That sentiment is echoed by Marcovich: “People didn’t even know they were craving something like this. It’s a rallying point for Canadians — not to punch back, but to rise up together.”
Look for the Leaf marketing at Union Station in Toronto. Photo: Maple Leaf Foods
Grocers Respond with Enthusiasm
Although the campaign isn’t being directly activated in-store — at least not yet — grocers and retailers across the country are embracing the message.
“We’ve had overwhelming applause from our partners,” says Finley. “It aligns with the broader conversations we’ve been having with retailers, and we’re hearing a lot of praise for doing the right thing.”
Look for the Leaf marketing. Photo: Maple Leaf Foods
Not a Moment — A Movement
While some might see this surge in Canadian consumer pride as a fleeting reaction to trade uncertainty, both Finley and Marcovich believe the shift is here to stay.
“This doesn’t feel like a blip,” Marcovich says. “Even if the tariffs never happen, something has been ignited that isn’t going out.”
Finley agrees: “I’ll stake my reputation on it — this will persist for at least four years, and likely longer. We’re witnessing the start of something much bigger.”
He adds that, until recently, ‘Canadian-raised’ and ‘Canadian-made’ weren’t consistently top motivators for shoppers. “But that’s about to change. People want to support local now more than ever.”
Look for the Leaf marketing. Photo: Maple Leaf Foods
A Campaign Rooted in Values, Not Ego
What sets “Look For The Leaf” apart is its selfless stance — a brand using its voice to amplify others. “We’re proud to play a role in service of something bigger,” Finley says. “It’s not about ego; it’s about creating a movement.”
The team deliberately avoided reactionary tactics. “There was pressure to respond quickly and take centre stage,” Finley recalls. “But we paused. We took a breath. And we came back with something constructive.”
Marcovich likens it to the “24-hour rule” used by hockey parents. “You step away, think about it, then respond with purpose. That’s what we did.”
Look for the Leaf marketing. Photo: Maple Leaf Foods
Looking Ahead: More Leaves to Come
With growing interest from Canadian brands eager to join, a second phase of the campaign seems all but inevitable.
“We’ve already created space on the microsite for new partners to reach out,” Marcovich says. “This campaign has the power to grow organically.”
Whether driven by tariffs or a long-overdue sense of national pride, the movement is clearly resonating.
“It’s a time for us to come together,” Finley concludes. “And if this campaign helps Canadians make choices that support our economy, our communities, and each other, then we’ve done our job.”
Brands Participating in ‘Look For The Leaf’ So Far
Maison Territo at Royalmount in Montreal. Photo credit: Phil Bernard
Maison Territo has officially opened its doors at the highly anticipated Royalmount development in Montreal, bringing an elevated and fashion-forward approach to luxury home furnishings. The 11,000-square-foot store marks a significant expansion for the family-run business behind Casa Vogue, which has served Quebec’s design community for over five decades.
“It’s a project we have at heart,” said David Territo, Co-Founder and CEO of Maison Territo. “This new store is about continuing our family legacy and offering something entirely new and exclusive to the Quebec market.”
David Territo
A Family Legacy Reinvented
The new store, Maison Territo by Casa Vogue, is the evolution of a business that started in the early 1970s with David’s father as a furniture maker. The family gradually transitioned into high-end retail, with Casa Vogue becoming a trendsetting destination for luxury furniture.
“We’ve always travelled the world—Milan, High Point, wherever we need to go—to stay ahead of trends,” said Territo. “Now, we’re introducing pieces that have never been available in Canada.”
Maison Territo represents a strategic expansion of the brand. Casa Vogue’s original store will remain open and is set to undergo renovations next year to further elevate the brand. “This isn’t a replacement. It’s an addition—and an exciting new chapter,” said Territo.
Versace Home at Maison Territo at Royalmount.
Photo credit: Phil Bernard
An Exclusive Brand Experience
The new store is unlike anything else in the province. Designed by Montreal’s blanchette archi.design, the store is divided into four immersive brand zones—each dedicated to a luxury fashion house with its own home collection. These include Fendi Casa, Versace Home, Dolce & Gabbana Casa, and Bentley Home.
“When you walk into the Fendi section, you’ll feel like you’re inside a Fendi store,” said Territo. “The same goes for the other brands. Each space is designed to fully reflect the identity of the collection.”
Territo explained that each brand zone is built with intention and detail, offering a full range of furnishings—from living room and bedroom sets to fine tableware, accessories, and lighting. “We even have a mattress collection made in Italy using Loro Piana fabrics,” he added.
All four brands are exclusive to Maison Territo in Quebec.
Kitchen display at Maison Territo at Royalmount. Photo credit: Phil Bernard
A Design Destination at Royalmount
Maison Territo is located on the exterior portion of the newly opened Royalmount development, a premium retail and lifestyle destination in Montreal. The exterior-facing location places it near the skating rink and event spaces, offering easy access and strong visibility.
“The idea was to be among other luxury brands and restaurants in a location that caters to high-end clients,” said Territo. “It’s a destination for people who appreciate quality and design.”
The 11,000-square-foot showroom is large enough to accommodate the different brand zones while maintaining an open and elegant flow. “It’s four stores in one,” Territo noted. “Each one delivers a completely immersive brand experience.”
Dolce&Gabbana Casa at Maison Territo at Royalmount. Photo credit: Phil Bernard
Design That Reflects Heritage and Innovation
Maison Territo’s storefront features modern stainless steel arches—a contemporary nod to the Italian architectural influences found in the original Casa Vogue store.
“The arches represent our Italian heritage,” explained Territo. “We modernized them using stainless steel to create a fresh, architectural language that connects past and present.”
Inside, design continues to play a central role. The Dolce & Gabbana Casa section is wrapped in black to make the brand’s colourful pieces pop. A 17-foot bar greets visitors near the entrance, designed as a gathering point for events and daily hospitality.
“We’ll offer espresso, champagne, and host design events,” said Territo. “And above the bar, we’re showcasing a handmade lighting fixture from Quebec-based La Rose Gouillon—it’s stunning.”
Fendi Casa at Maison Territo at Royalmount. Photo credit: Phil Bernard
More Than Retail: A Concierge Experience
Maison Territo is more than just a store—it’s a full-service experience tailored to discerning homeowners, interior designers, and architects. The team offers bespoke concierge services and white-glove delivery across Canada.
“It’s not just about selling a product. It’s about guiding clients through a personalized journey,” said Territo. “From selecting a single standout piece to designing an entire home, we work closely with each client.”
The team also works closely with architects who are designing high-end residences. “They often build a room’s design around a single signature piece. That’s where we come in,” he said.
Versace Home at Maison Territo at Royalmount. Photo credit: Phil Bernard
Responding to Montreal’s Evolving Design Market
Territo believes that the timing is right for this type of store in Montreal, as many affluent clients previously shopped abroad for exclusive pieces.
“Montrealers who love luxury brands often go to Miami, New York, or Paris to find these products,” he said. “Now, they can find them here—local, exclusive, and curated.”
He also noted a cultural shift in the way people shop for furniture. “People are moving away from fast furniture,” he explained. “They want pieces with meaning, that can be passed down. A dining table isn’t just furniture—it holds memories.”
Looking Ahead
When asked about the potential for future expansion, Territo said the focus right now is on making the Royalmount location a success—but he didn’t rule out growth.
“We didn’t necessarily plan for a second location,” he said. “But now that it’s open, I’d love to take this brand and push it forward.”
