“Everyone says bricks and mortar is dying. I say it just has to evolve,” says Adam. Part of that evolution is the device sitting in everyone’s pockets – the smartphone. Everything is already in place, retailers just need to harness the right technology to really connect with their customers and enrich their experiences, whether they’re shopping online or walking into their physical stores.
A big part of the technology and infrastructure needed will be headless commerce. It provides the business agility retailers need to adapt quickly and proactivity implement change to gain a competitive edge.
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