Roots-owned Beaver Canoe will create an apparel and home collection for Target‘s Canadian stores. The apparel collection launches on September 8th and the home collection on September 15th. The collection will be available from September 2013 through to the end of 2014 (and possibly later if the collaboration is successful).
According to Target’s press release, the apparel collection will include “hoodies, sweatshirts, t-shirts, track pants and long-sleeve tops for toddlers to adults, as well as outerwear and accessories for men and women. Prices range from $7.99 to $99.99”.
Their home collection, the first for Beaver Canoe, will be made up of more than 65 pieces, including furniture, pillows, lighting, frames, vases and candles and prices range from $7.99 to $99.99.
Beaver Canoe was started by Roots in 1982 and became a popular Canadian apparel brand with its own free-standing stores. Its popularity has diminished over time and continues to exist as a Roots-owned label.
Target website: www.target.ca
Roots website: canada.roots.com