Sears Canada’s CEO, Calvin McDonald says: “With the launch of our new Nevada brand denim designed by the Buffalo Group, we wanted someone that matched what the brand represents for women: fashionability, quality, and confidence. We believe this relationship will demonstrate to Canadians that Sears is a destination for great fitting, affordable and fashionable apparel, especially in the 25 to 40 age demographic.”
Refaeli recently completed the photo shoot for the Fall LOOK! report where she will appear on the cover. She will also be involved in a number of marketing and public relations activities as the face of Nevada. In-store appearances in conjunction with the launch of the Fall LOOK! report are being planned, as is the release of a behind-the-scenes video featuring clips from the photo shoot for the LOOK!