The Hudson’s Bay Company has launched a new women’s sportswear line called 424 Fifth. It will be carried in all Hudson’s Bay stores, as well as American Lord & Taylor stores. It launches next January and will be 424 Fifth’s first spring collection.
Some Hudson’s Bay locations will carry the collection in dedicated shops-in-store, including the collection’s ready-to-wear as well as accessories.
The collection is named after the address of the flagship Lord & Taylor store at 424 Fifth Avenue in Manhattan.
The Hudson’s Bay Company is looking to expand its private-label business. Private-labels account for about 9% of HBC sales and according to Womens Wear Daily, HBC wants to grow it to about 15% of sales within 3-5 years.
According to a press release, the collection will include pieces in the $29-300 range. For more details on the collection, click here for the press release.
Hudson's Bay had a display in the menswear section of the Queen Street store for the new private-label 1670 line. Lots of stuff with (subtle) HBC stripes – I was surprised, because I hadn't understood that it was going to be another HBC heritage line. Also, the stuff seemed cheap.