When Vancouver footwear designer John Fluevog Shoes first approached Carousel Theatre for Young People (CTYP) about putting on fundraising event, we knew that they would make the perfect pair. John Fluevog is not only known for his unique, avant-garde designs but also his deep appreciation for the arts. It was no surprise that John Fluevog would then host an exclusive evening of shopping, entertainment, wine and appetizers at its Gastown location, with 50% of all shopping proceeds going towards CTYP.
The event on November 5 was a resounding success, raising more than $100,000 within merely three hours. Funds generated will help CTYP deliver outreach and accessibility programs in order to engage and to educate emerging artists and audiences in Vancouver.
Like any other theatrical production, the event was made possible with the help of an impressive cast. The program was hosted by Todd Talbot of Love It or List It Vancouver, with cameos from young talents of CYTP – including Seamus Fera‘s invigorating monologue from Two Gentlemen of Verona and a musical performance from Sofia Bunting Newman with accompanist Steven Greenfield.
Catering was generously sponsored by Nuba, a local favourite dining hot spot, fuelling the energy of guests as they tried on their favourite John Fluevog creations. With delicious bites and a few sips of wine, who could resist scooping up a pair of designer shoes for a good cause?
On top of a multi-sensory experience, guests had the privilege of previewing three designs from John Fluevog’s Spring 2015 Collection, modelled by the staff at CYTP including Emily Henney, Community Engagement Manager, and Melissa Oei, Interim Education Coordinator.
The success of the event speaks to the importance of brand alignment between the business and the cause. In closing, Carole Higgins, Director of CTYP, spoke about the organization’s commitment to artistic excellence, accessibility and community. These core values resonate with the values of quality, artistry and eccentricity, which are clearly articulated by John Fluevog’s brand and products. As a result of a great partnership, the event evolved into a joyous celebration of art, theatre and design, urging everyone to step up to support youths and theatre arts.
To learn more about CTYP or to make a donation, please visit http://www.carouseltheatre.ca/about-carousel-theatre.
Cecilia Huang is a dedicated event planner who currently works in the nonprofit sector. She is also the creator and writer of her own personal style blog, Hues That Girl. She is passionate about event and digital marketing, fashion, traveling and all things outdoors in her hometown, Vancouver.