Lolë Continues Canadian Expansion With New Locations and a Downtown Flagship

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Montreal-based activewear brand Lolë (Live Out Loud Everyday) continues to open Canadian store locations as it looks to more than double its Canadian store count and substantially grow sales. The company just opened downtown Montreal and Calgary locations, and it has announced two more locations set to open this fall. 

Founded in 2002 in Longueuil, Quebec, Lolë caters to active, urban women and men. It specializes in apparel for yoga, running, swimming and other activities, as well as casual fashion apparel. All locations offer free exercise meet-ups twice weekly at a local park, as well as lectures given by yoga/pilates specialists, and nutrition experts. Tea and fruit are served daily at each store location.

In July, Lolë opened its first Calgary location at The CORE downtown, measuring 1,350 square feet (Alberta’s fifth Lolë store). This week, Lolë opened a remarkable 2,476 square foot Montreal flagship at 954 Rue Ste-Catherine West in Montreal, located in the restored former Loews theatre. The store features 50-foot ceilings and an ornate dome ceiling. 

This fall, Lolë revealed that it is opening two Toronto-area locations: a 1,800 square foot outlet at Vaughan Mills (the brand’s third outlet location) as well as a 1,500 square foot store at CF Toronto Eaton Centre, which recently created space for 25 retailers in part of the mall’s former Sears space. 

Think Retail is Lolë’s exclusive Canadian real estate broker. Lolë seeks well-located downtown street-front, major-mall and outlet retail space in the 1,250 square foot to 2,000 square foot range. 

Lolë currently operates almost 50 stores worldwide, including 24 stand-alone Canadian locations. It also has 200 international shop-in-shops and is available at 1,600 retail locations worldwide. The company plans to open 75 stores worldwide over the next three years. 

Lolë’s sales have been stellar both in Canada and internationally, and they continue to grow. In 2009, Lole forecasted its 2014 sales to be about $97 million. The company exceeded that number, enjoying sales in excess of $105 million last year. The company’s sales forecasts for 2015 are about $125 million and for 2017-2018, the company predicts revenue of about $210 million. Lolë sees tremendous international growth opportunities, especially in the United States.

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