The store opens at exactly 6:23 am on Friday, February 12, and will remain open 24 hours a day until Monday, February 15 at 6:23 pm for the NBA All-Star Weekend.
The store occupies 15,000 square feet on the ground and concourse levels of the Atrium. The concourse level features ‘306 Underground’, a ‘VIP area’ offering services such as personal shopping, customization, early product reservations, and even a barber. The store also goes by the name of its street address, ‘306 Yonge’.
“306 YONGE, Canada’s first Jordan only retail location, opening at Atrium, provides consumers with the ultimate Jordan Brand experience in Toronto,” said Mike Parker, President of MPA, on behalf of H&R REIT. “306 YONGE will open during All- Star Weekend and will offer Jordan fans, residents and visitors the most premium assortment of Jordan sneakers in the world.” H&R REIT owns and operates Atrium, which is a mixed-use development directly north of CF Toronto Eaton Centre.