Last Chance to Register for RCC Bricks and Mortar Forum, Tuesday November 21 in Toronto

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There’s still time to register for the Tuesday, November 21, Retail Council of Canada Bricks and Mortar Forum. It’s part of the Leaders in Retail Breakfast Series, and it’s the only session all year that’s open to all retail, media, and industry partners. 

The morning kicks off with a breakfast and networking, followed by three sessions. The first session discusses Canadian shopping centres, referencing the soon-to-be-released 2017 Retail Council of Canada Canadian Shopping Centre Study. The conversation will revolve around what Canada’s top malls are doing to remain relevant, and Kevin Graff, President of Graff Retail, will host the panel. Panelists will include Chris Tarrant Vice President, Store Development & Design at
Starbucks Coffee Canada, Alex Jones, Vice President, Real Estate at Roots Canada, as well as Retail Insider’s Craig Patterson, who will also be speaking about the study’s results. 

The second discussion will revolve around how retailers can leverage their digital influence for bricks & mortar purchases. Chris Chan, Brand Lead, Fashion & Apparel at Google Canada will be joined by Marc Laurent-Atthalin, Performance Media Manager for Reitmans Canada Ltd. to review an example of how cutting edge location based technologies are enabling retailers to measure the impact of online investments to store traffic and sales, and how retailers can make digital spending decisions to increase store traffic. 

The third session, titled “Why Now? Bricks & Mortar Expansion in the Retail ‘Apocalypse’” will discuss the fact that physical retail is still very much alive and well, with a discussion with innovative retailers that are opening new stores across Canada, and why they have confidence in bricks & mortar retail. Roundtable participants will include  Rodolphe Barrere, Co-Founder & CEO of POTLOC, Kevin Graff, President of Graff Retail, Chris Doulos, Vice President of Real Estate at Cineplex Entertainment, and Philip Zappacosta, Chief Operating Officer of Toronto-based Philip Group, which includes retail locations for Belstaff, Nanni and philip menswear in Toronto’s upscale Yorkville area. 

There’s room to sponsor both events, even together — the Retail Council of Canada Shopping Centre Study is used as a tool for many in the industry, and the Forum will be well attended. For sponsorship information, contact Mary Markou at:

To attend the Bricks & Mortar Forum, REGISTER HERE



  1. This forum should generate great discussions for retailers as they try to stimulate more in-person sales, using new and emerging technologies. The results of the shopping center study will be interesting as we roll into 2018, especially with the fate of NAFTA lingering, and turbulent times south of the boarder.

  2. This was a fantastic event. The guest speakers and presenters, including Craig, brought new insights to the relationship between a physical presence, and your online retail store presence.
    Very interesting, and thanks Google Canada for letting RCC use your digs!
    Marty Dol, CTDP


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