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BRIEF: APM Monaco Opening 3 More Canadian Boutiques, Godiva Chocolate Shutting All Canadian Stores

Jewellery Brand ‘APM Monaco’ Opening 3 More Canadian Storefronts

Some good news for the Canadian retail industry, and a signal that brick-and-mortar retail space is still in demand. Upscale Monaco-based jeweller APM Monaco has leased three boutique spaces in the top shopping centres in Western Canada. All three stores will open later this year, bringing APM Monaco’s Canadian store count to five.

The new APM Monaco stores will be in Vancouver at CF Pacific Centre, in Calgary at CF Chinook Centre, and in Edmonton at West Edmonton Mall. They will join APM Monaco locations at CF Richmond Centre near Vancouver which opened in the spring of 2019, as well as the Canadian flagship for APM Monaco which opened at 89 Bloor Street West in Toronto in the fall of 2017.

Jordan Karp and the team at Savills Canada negotiated the lease deals on behalf of APM Monaco. Cadillac Fairview manages CF Pacific Centre and CF Chinook Centre, and Triple Five owns West Edmonton Mall.

APM Monaco storefront at the CF Richmond Centre. Photo: Ritchie Po
APM Monaco storefront at the CF Richmond Centre. Photo: Ritchie Po

The APM Monaco brand was seeing tremendous growth internationally before the pandemic with some international storefronts selling millions of dollars of product annually. APM Monaco has about 200 stores worldwide. In the United States, APM Monaco operates 15 storefronts in New York City, Boston, Chicago, Las Vegas, Los Angeles, San Francisco, Honolulu, suburban Philadelphia, suburban Seattle, Miami, Saipan, and Guam. The brand locates in busy upscale areas.

APM Monaco was founded in 1982 by Ariane Prette as a jewellery brand specializing in creating traditional gold, diamond, and precious stone pieces for other jewellers. In 2011, the Prette family launched the new APM line (standing for Ariane Prette Monaco) that is made from the purest form of silver, carefully selected cubic zirconia, and one-of-a-kind freshwater cultured pearls, among other high-quality materials. Its products are handmade with their own manufacturer to ensure consistency. Designs are also “influenced by Monaco and the South of France,” according to the company, “with a touch of Monegasque flair”. Creative director Kika Prette (daughter-in-law of Ariane Prette) introduces four new collections a month with 12 fashion themes a year.

Godiva store at the CF Toronto Eaton Centre. Photo: Zomato
Godiva store at the CF Toronto Eaton Centre. Photo: Zomato

Chocolate Retailer Godiva Shutting All 11 Canadian Stores

Belgian chocolate brand Godiva has announced that it will shut its 11 standalone Canadian storefronts by the end of March 2021. The company will maintain its wholesale distribution which includes several shop-in-shops in retailers such as Hudson’s Bay as well as distribution in speciality, food and pharmacy retailers.

The standalone Godiva stores to close are located in Ontario, British Columbia, Quebec, and Manitoba. The seven Ontario stores include four Toronto stores: CF Toronto Eaton Centre, Yorkdale Shopping Centre, CF Fairview Mall, Scarborough Town Centre; two Ottawa stores: CF Rideau Centre and Tanger Outlets; and a Mississauga location at the Square One shopping centre. In British Columbia, Godiva has stores at Metropolis at Metrotown in Burnaby as well as at CF Richmond Centre in Richmond. In Quebec, Godiva operates a store at CF Carrefour Laval near Montreal. In Manitoba, Godiva operates a store at the CF Polo Park shopping centre.

Plans were in place in 2019 to more than double Godiva’s store count in North America with a goal of operating about 400 stores. The COVID-19 pandemic changed those plans as the company struggles amid changing consumer shopping behaviours.

Canadian mall landlords will yet again have to back-fill vacant retail spaces as Godiva exits its Canadian retail operations. Godiva’s locations are considered to be premium which means that they will be leased more easily than some retailers shuttering stores.

Godiva is now Turkish-owned and its headquarters are in New York City. The company was founded in 1926 by Joseph Draps and its first store opened in Paris in 1958. The first Godiva store in North America opened in 1972 on 5th Avenue in New York City.

Godiva will also exit its 117 US storefronts as is part of this week’s announcement. Godiva will continue to maintain its retail operations across Europe, the Middle East, and China.

Exterior of new Brioche Dorée location on Toronto's Bay Street
Exterior of new Brioche Dorée location on Toronto’s Bay Street. Photo: Brioche Dorée Instagram

Brioche Dorée Opens New Parisian Café & Bakery in Toronto

Internationally acclaimed urban café bakery Brioche Dorée has opened a new Parisian Café & Bakery at 879 Bay Street in Toronto.

“We are very proud to be a multi-store owner with the Brioche Dorée brand,” says Mr. Ardestani, franchisee of the Bay Street Store. “My experience was so successful with my North American Centre location that I wanted to build on that success”.

The chain of urban café bakeries is built on the simple idea that it is possible to serve up French-inspired products of exceptional quality and freshness in a fast-service style. The company’s franchise partners are proud to offer everything from traditional 100% pure butter pastries to fresh-baked breads, sweet and savoury crepes, fresh sandwiches, salads, and more.

The new Brioche Dorée location is currently offering adapted services in compliance with the latest health and safety measures due to COVID-19. Equipped with click & collect takeout services, the store has also partnered with Uber Eats and DoorDash to deliver its products directly to customers in the comfort of their own homes.

“We are excited to grow with one of our franchisees,” says Pascale Closson-Duquette, Chief Administrative Officer of the Brioche Dorée brand. “It has been a wonderful collaborative effort and we’re very proud of the result with this brand-new café bakery. We consider ourselves very fortunate to be able to build on our success in the current context, and we look forward to offering this neighbourhood a little taste of Paris”.

Founded in 1976, Brioche Dorée is committed to serving local markets and continues to roll out new neighbourhood locations. Today, Brioche Dorée now has 12 locations across Canada.

East Coast Lifestyle hoodie on model. Photo: East Coast Lifestyle
East Coast Lifestyle hoodie on model. Photo: East Coast Lifestyle

Nova Scotian Brands Partner to Launch Winter Clothing Collection

Canadian family-run manufacturer, Stanfield’s Ltd., has announced the launch of a winter collection with Atlantic Canada’s largest clothing brand, East Coast Lifestyle.

The collection will be available on February 1st and will feature t-shirts, hoodies, socks, toques, and underwear, in addition to Stanfield’s iconic long underwear for both men and women. It will be sold on the East Coast Lifestyle website and at their three retail locations — Seaport, 1099 North Marginal Road in Halifax, Mic Mac Mall in Dartmouth, and the Cavendish Boardwalk on PEI. Products will also be available at Pseudio stores across Atlantic Canada.

The partnership between the two Nova Scotian brands was founded on a mutual desire to create specially designed pieces that represent the beauty and unique qualities found in Nova Scotia and its people. All products are made in Canada.

Rob Newcombe, VP of Marketing and Sales for Stanfield’s comments, “This was a very natural collaboration for us. The idea of taking some of our hero items and having them interpreted by East Coast Lifestyle is something our customers will love and wear with pride”.

Alex MacLean, Founder and CEO of East Coast Lifestyle adds, “We have long admired Stanfield’s and to us, this is a way to get two stellar Nova Scotian brands together and into the hands of so many people who want to rep Nova Scotia, from coast to coast”.

A factory tour with East Coast Lifestyle CEO, Alex MacLean, can be found here.

The Wellness Market

The Wellness Market Plans Ahead Despite Uncertainty of COVID-19

Despite the current COVID-19 lockdown in Toronto, The Wellness Market is looking ahead and preparing for its 2021 event. Set to take place on May 2nd, 2021 at Evergreen Brick Works in Toronto’s Don Valley River neighbourhood, The Wellness Market has both opened its application process for vendors and announced the availability of tickets for customers.

The immersive wellness experience has been operating since 2017 with a focus on supporting local, small business owners in the wellness category. With over 50 participating local vendors, the market provides a platform for brands involved in organic skincare, handmade jewellery, fresh florals, supplements and superfoods, and more.

The Wellness Market
The Wellness Market

“Now, more than ever before, we are fiercely committed to putting the hard-work of locally owned businesses directly into consumers hands. Vendors are given the opportunity to showcase their products to hundreds of like-minded individuals, all eager to become life-long, loyal customers.”

For vendors and customers alike, The Wellness Market is a fully interactive and educational experience — one that will not be dampened by the current COVID-19 pandemic.

“Celebrating our wellness, mental, and physical health has never been more important. We are committed to ensuring that we follow all government recommended COVID protocols. We may all be six feet apart, but we will be a million steps closer to the connection we miss and need, now more than ever before,” the website states.

In addition to the vendor market, The Wellness Market experience encompasses workout classes, wellness treatments, group workshops, and wellness panels.

To learn more visit www.thewellnessmarket.ca

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