On Saturday August 27th, Toronto-based J2 Retail Management will launch its latest ‘Community Playground’ concept at Toronto’s Bentway located at 250 Fort York Blvd. The activation will include over 40 vendors as well as numerous activations.
The outdoor market, protected from the elements by the Gardiner Expressway above, will also include carnival games and there will be other activations to entertain visitors.
Sustainability will be a key message as part of the Bentway Community Playground, with vendors selling vintage items while encouraging consumers to embrace the circular economy. The activation will take place at The Bentway on Saturday from 1:00pm to 7:00pm.
As part of its evolution, J2 Retail Management has expanded its service offerings and is now hosting Community Playground activations in the Greater Toronto Area. Founders Jodie Wolfe and Brian Le Saux, both retail veterans, have grown J2 Retail Management’s operations by offering services that include logistics and supply chain management, merchandising, e-commerce, and visual media. Their company operates several warehouse spaces in the Toronto area with plans for further expansion.
Wolfe and Le Saux say that more Community Playground activations are forthcoming as the duo continue to expand the concept into 2023.
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