Home retailer ‘MUST’ Opens its Largest Storefront West of Downtown Montreal [Photos/Interview]

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Furniture and home decor store MUST is expanding with the opening of its newest, and ninth, location just west of Montreal’s downtown.

It offers 40,000 square feet of retail space over two floors and the West Island address presents the largest surface area of any MUST store. 

As guests enter through its doors off Highway 40, they’ll be met with a serene and luminous setting, punctuated with gigantic windows that will allow for an abundance of natural light. Once inside, the grand space will greet customers with inspiring design features, including distinct spaces separated by majestic archways, spectacular pendant lamps, luminous white glass ceilings, and enclosed spaces with natural wood floors inspired by the intimacy ambiance of home, said the retailer.

MUST West Island (Image: MUST)

Walid Laaraba, Vice President MUST banner and Group Chief Digital & Marketing Officer, said the MUST brand was created in 2005 and its first collection lived within its Maison Corbeil stores. 

Walid Laaraba

“After much success, it quickly became a client favourite and we started to open standalone stores as of 2016. Today, you can find the MUST collection at Maison Corbeil in Quebec, in Home Société concept stores in Ontario and MUST West Island is the fourth store dedicated to this banner. The MUST brand offers a curated selection of high-quality, design-forward furniture and accessories at an accessible price for the bedroom, living room, dining room and outdoors,” he said. 

“The new MUST store located in the West Island will offer residents in the west of Montreal and its surrounding areas a design destination closer to home. At 40,000 square feet, split on two levels, it will be the largest MUST store to date. Exclusive to this location will be the new MUST “In Stock” section which will allow customers to purchase furniture and decor items directly from the showroom floor and bring them home in one single, seamless shopping experience. 

“Thanks to an added 8,000 square feet of warehouse space, this service will be available for the first time to shop not only small accessories but also larger furniture pieces, such as sofas, chairs, tables and beds. Like our other stores, the West Island location will house its own dining experience. We’ve chosen Clarke Cafe, the local Pointe-Saint-Charles institution, to offer customers a place to relax, savour a coffee, and enjoy authentic Italian meals during their shopping journey. The café will be ready to serve clients starting this Spring 2023.”

MUST West Island (Image: MUST)

He said MUST wants to continue to offer its customers an exceptional shopping experience through products that combine style and quality at an affordable price. 

“And we want to bring it to more Canadians through our ecommerce store. A strategy that will allow the brand to expand nationally,” added Laaraba. 

G2MC is the parent company of the brand.

“We are delighted to have the opportunity to open this brand new flagship store in the West Island,” said Eric Corbeil, co-president at G2MC. “It’s thanks to the constant support from our customers that we are  now able to offer residents west of Montreal our greatest selection of attainably priced furniture and accessories in our biggest retail space to date.” 

Inspired by current trends, MUST transforms the latest materials and textiles into contemporary pieces that can be mixed and matched to enhance any space. For the bedroom, living room, dining room and outdoors, customers can expect affordable, design-forward furnishings for every part of their home, said the retailer.

The new flagship will also highlight the brand’s exclusive made-in-Canada products. 

G2MC was created through the consolidation of Galerie du Meuble (acquired in 2012), Maison Corbeil (2013) and Jardin de Ville (2015). G2MC is a leader in mid to high-end interior and exterior furniture. The company serves its clientele through its 17 stores in Quebec and Ontario (Toronto and Ottawa) as well as its three transactional websites. G2MC’s brand portfolio comprises: Maison Corbeil, MUST, Jardin de Ville, Home Société, La Galerie du Meuble. 

Article Author

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.

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