The Debate over Canada Bread’s $50 Million Price Fixing Fine [Op-Ed]

Date:

Share post:

Canada Bread Company agreed to pay a $50 million fine on June 21 after pleading guilty to fixing the price of bread sold in grocery stores.

This fine is the highest ever imposed for a cartel offence in Canada — more than seven times higher than the previous record.

It is also the second-highest fine imposed on a corporation. Only the $280 million fine SNC-Lavalin agreed to pay as part of a 2019 plea deal settling foreign corruption and fraud charges was larger.

Canada Bread’s plea deal is a significant development in the ongoing investigation by the Competition Bureau into an alleged conspiracy among major grocers and commercial bakeries to fix the prices of bread.

The plea proves the price-fixing scheme did exist — something that could prompt admissions by others suspected of being part of it.

But despite the eye-popping amount, the fine didn’t receive much applause. Instead, many questioned why the $50 million is going to the government and not to those who overpaid for bread. Others wondered why the money couldn’t be used for something more productive, like food banks or other anti-poverty measures.

These questions challenge some basic principles of sentencing law in Canada. They are worth examining because they raise legitimate questions about why we do things the way we do, and whether we should consider changing.

A long time coming

Loblaw offered customers $25 gift cards in 2018 to make amends for its part in the bread price-fixing scheme. THE CANADIAN PRESS /Richard Buchan

Canadians first learned about the bread-fixing scheme in 2017 when Loblaw and George Weston revealed their part in it. They claimed the scheme ran from 2001 to 2015 and involved major grocery chains and bakeries.

As the first ones to co-operate with investigators, Loblaw was granted immunity from prosecution under the Competition Bureau’s Immunity and Leniency Program. Since cartels are difficult to detect from the outside, immunity is often used to encourage insiders to spill the beans.

Once immunity has been granted, the remaining cartel members are typically motivated to seek leniency by co-operating and pleading guilty in exchange for a reduced penalty. In this case, however, no one took the bait.

With nothing to back up Loblaw’s claims, the investigation went quiet for six years, until June of this year.

Why the government, not consumers?

By default, fines are paid either to the provincial treasurer or the receiver general of Canada, depending on the offence.

Since a fine is a punishment imposed by the state on behalf of citizens, paying fines to general revenues is a simple and fair way of ensuring the funds can benefit everyone without predetermining how the money should be spent. Exceptions are rare and the Canada Bread case did not fit any of them.

While the Criminal Code does allow for restitution in appropriate cases, it’s limited to those that fit the following criteria: it’s easy to determine the dollar amount of harm or loss suffered, the victim can be identified and there is a clear connection between the crime and harm caused.

Restitution isn’t ordered in cartel cases because they don’t meet these benchmarks.

The bread price-fixing cartel illustrates this. Imagine trying to calculate how many consumers overpaid for bread, how much extra they paid for it and how often it happened. Since most people won’t have receipts, the best we can do is a rough estimate.

Trying to use illegal gains as a substitute measure is no better. How do we determine what portion of grocery and bakery profits are linked to overpriced bread?

Given these challenges, aggrieved consumers bring class actions in civil courts that have the expertise to handle complex liability matters. Two class actions are already underway against alleged bread cartel members, one in Québec and one in Ontario.

While class actions can take time, they can increase the chances of a settlement, such as the one reached in 2017 on behalf of consumers harmed by the gas price-fixing cartel that operated in eastern Québec in the mid-2000s.

If direct compensation to victims is best left to civil courts, what about using criminal fines to address social problems exacerbated by the crime?

Can fines be used to fund good works?

Paying fines to entities other than the government, such as charities, is an example of an alternate measure. They can provide alternatives to traditional fines and imprisonment and can be set up in legislation or be created by courts.

While they tend to be used for specific offender types (youth, those with limited means, and those with mental health or addiction issues) and less serious crimes, alternate measures are also used against corporate offenders in areas like environmental protection, fisheries and workplace health and safety.

Allowing alternative measures for regulatory offences makes sense because they are designed to promote better compliance and harm prevention. Though not perfect, they are seen as more constructive than simply paying a fine.

A worker checks expiry dates on bottled and canned products at the Edmonton Food Bank on July 21, 2023. Some people are wondering why the money from Canada Bread’s fine isn’t being used to support food banks or other anti-poverty measures. THE CANADIAN PRESS/Jason Franson.

Since many regulatory sanctions are remedial, it wasn’t hard for courts to start ordering that fines be used to fund research studies at universities, create new training programs or develop updated industry-wide standards, instead of being paid to the government.

Making orders like these is easier in places where governments have created dedicated funds to support remediation and prevention efforts, like the federal Environmental Damages Fund.

When it comes to serious economic crimes like cartels, fraud and corruption, however, my research shows that creative sanctions have rarely been used.

But the idea of using fines to fix problems made worse by economic crime is catching on, such as a proposal to create an international development fund supported by fines from foreign corruption cases.

Courts, prosecutors and defence counsels are also more open to exploring innovative sanctions. A set of creative settlements crafted in recent years to resolve bid-rigging cases is particularly relevant here.

In that case, the penalty took into account what the defendants had paid into the Québec Voluntary Reimbursement Fund that was created to recover amounts improperly paid by municipalities because of corruption.

These trends suggest that directing fines into a fund to support consumer issues, food banks or similar measures is possible, should the provinces be willing to set them up.

By Jennifer Quaid, Associate Professor & Vice-Dean Research, Civil Law Section, Faculty of Law, L’Université d’Ottawa/University of Ottawa

This article is republished from The Conversation under a Creative Commons license. Read the original article.

RELATED ARTICLES

Subscribe to the Newsletter

Subscribe

* indicates required

RECENT articles

Calgary Winter Market to open at Eau Claire Plaza Nov. 19

Calgary’s inaugural Winter Market will feature more than 35 wooden chalets, a heated Brauhaus tent, live entertainment and seasonal activities through Dec. 24.

Kamik relaunches brand with focus on Canadian heritage and bad-weather footwear (Video)

Quebec-based bootmaker Kamik is repositioning its brand around bad-weather footwear, introducing new product categories and a campaign highlighting its Canadian manufacturing heritage.

Montréal holiday markets expect nearly one million visitors as Enchanted Circuit expands

Montréal's Enchanted Circuit returns Nov. 13 with three holiday markets, more than 100 local artisans, 35 food vendors and 300 free activities.

Harnois Énergies adds parcel pickup and return services at more than 100 Proxi stores

Harnois Énergies has partnered with Penguin Pickup and Purolator to offer parcel collection and returns at more than 100 Proxi convenience stores across Eastern Canada.

Pursuit to renovate Jasper’s Lobstick Lodge in hotel transformation

Pursuit plans to renovate Jasper’s Lobstick Lodge, adding updated guestrooms, redesigned dining and gathering spaces, and a refreshed pool, with reopening beginning in summer 2027.

From The Desk: Reimagining Retail Real Estate and Navigating Labour Challenges in Canadian Retail

Canadian retail real estate adapts by repurposing large spaces while labour market losses pressure retailers during a pivotal transition period.

Walmart Canada Opens Holiday Pop-Up in Historic Downtown Toronto Building

Walmart Canada has opened a three-day holiday pop-up at 2 Queen Street West in downtown Toronto, featuring themed merchandise displays and complimentary Santa photography. The activation follows an October fashion pop-up, while holiday windows remain until November 27.

Canadian Jewellery Brand Steff Eleoff Opens New York Pop-Up with Shopify

Toronto-based jewellery brand STEFF ELEOFF has opened a three-day pop-up at Shopify's SoHo space in New York City, running November 6–8, 2026, following recent retail activations with Holt Renfrew in Canada.

Retail Insider “Q3 2026 Consumer Behaviour / Retail Economy Report”: Loyal Shoppers Become More Selective

Canadian consumers kept spending in Q3, but household finances and purchasing decisions diverged. Retail Insider’s report examines why transactions, availability and basket composition matter alongside headline sales.

Winnipeg retail market attracting major new brands to CF Polo Park: GM interview

CF Polo Park is preparing for a T&T Supermarket in 2028 as the Winnipeg shopping centre adds new retailers, expands existing stores and reports strong sales and traffic.

Giorgio Armani Opens Only Standalone Canadian Boutique and First Armani/Caffè at Oakridge Park

Giorgio Armani has opened its only standalone Canadian boutique and the country's first Armani/Caffè at Vancouver's Oakridge Park. Amachris constructed the boutique and café, while DWSV Realty handled the leasing transaction.

Holt Renfrew Vancouver Sees Luxury Boutique Shakeup as Brands Arrive, Relocate and Depart

Gentle Monster opened at Holt Renfrew Vancouver on October 30 with an installation of three moving sculptural heads. The opening comes as Brunello Cucinelli relocates its women's boutique and Tiffany & Co. and Loewe shift their Vancouver retail presence.

CF Chinook Centre prepares new retail announcements as major leasing deals advance

Calgary’s CF Chinook Centre is nearing new retail deals for its former Hudson’s Bay space while advancing plans for the former Saks and Nordstrom locations.

The Magnum Ice Cream Company Launches Yasso Frozen Greek Yogurt Brand in Canada

The Magnum Ice Cream Company brings Yasso frozen Greek yogurt to Canada, launching four products exclusively at Loblaw ahead of a nationwide expansion in 2027.

Canadian employment holds steady in October as wholesale and retail trade shed 29,000 jobs: Statistics Canada

Statistics Canada reports a 1 per cent monthly decline in wholesale and retail trade employment in October, while the national unemployment rate edged up to 6.7 per cent.

CFIB Criticizes Federal Budget 2026 for Failing to Deliver Tax Relief and Tariff Support for Small Businesses

CFIB calls Budget 2026 a disappointment for small businesses, while Restaurants Canada highlights investment incentives, tax simplification and affordability measures that could benefit the restaurant industry.

Cineplex reports record $440.2M quarterly revenue as adjusted EBITDA more than doubles

Cineplex posted record third-quarter revenue and box office sales in 2026, while reporting stronger cash flow and launching a strategic review that includes a potential sale of the company.

Sephora to Reach 150 Canadian Stores as Prestige Beauty Competition Intensifies

Sephora will open its 150th Canadian store in Oakville on November 13 as it expands into neighbourhood retail, adds luxury skincare brands and faces growing competition from Shoppers Drug Mart.

Canada Goose Faces Deeper Comparable Sales Declines as Winter Shoppers Delay Purchases

Canada Goose reported a 7.5% decline in comparable sales during its second fiscal quarter, with weakness continuing into October as warmer weather delayed winter apparel purchases. Canadian sales held steady while gross margins improved.

Daily Synopsis: November 5, 2026

Crombie acquires 13 Ontario retail properties, FreshCo opens first Vancouver store, SportChek closes second Vancouver store, Flying Tiger opening more Ontario stores, Victoria's Market Square comes to market, and other news.