Lammle’s Western Wear Unveils New Flagship Store in Calgary with Exclusive ‘High Fashion’ Section [Interview/Photos]


Share post:

Iconic Calgary retailer Lammle’s Western Wear recently opened its new flagship concept store in the city, just across the street from CF Chinook Centre where it had been in business for 40 years.

The new location includes a shop-in-shop with about 1,800 square feet catering to high fashion western wear in a different part of the store with walls around it.

Jeff Lammle, son and successor to founder Barry Lammle, said the new location, which is at the corner of Glenmore Trail and Macleod Trail in a space occupied by a former auto dealer, is a fantastic one “at one of the busiest intersections in the city.”

“So our exposure is really strong. And being part of the Calgary Stampede and tapping into urban customers that would shop at Chinook Centre that live in that area, that we’re going after, it made sense to do a store right there and then to add a concept that really speaks to that particular customer as a section within the store.”

The entire store is 8,600 square feet which is almost three times bigger than its former footprint at Chinook and it’s one of the biggest stores in the company.

Image: Lammle’s Western Wear
Image: Lammle’s Western Wear

Lammle said the shop-in-shop can be used for private functions or corporate functions where the big barn doors can close, separating it from the rest of the Lammle’s store which can stay open. 

“The corporate high fashion area would be potentially rented out for a couple of hours to a corporate client or anyone interested in having a shopping experience different from what you find anywhere else,” he said. “So we had to go a little bit bigger to accommodate that and that’s the direction we’re headed with this new leg of Lammle’s being higher end fashions that you can find starting with this Macleod and Glenmore location.

“This will be the first one and then load up hopefully and see where it goes.”

The retailer is celebrating its grand opening on November 18.

The CF Chinook Centre location was the retailer’s first 40 years ago. Today, Lammle’s has 24 locations in Saskatchewan, Alberta and British Columbia. 

Image: Lammle’s

As for new stores in the future, Jeff Lammle said there is nothing scheduled at the moment but the company is always looking for opportunities.

When customers first walk into the new store, it looks like a traditional Lammle’s location with a massive boot wall and a beautiful hat wall. It’s what customers have known for 40 years. As customers walk to the back, they are greeted by this new space with an elevated and unique feel to it. It feels like two stores in one.

Image: Lammle’s Western Wear
Image: Lammle’s Western Wear

Lammle said the brand wanted customers to experience a boutique feel within the store where very select items are easily displayed. There’s a fireplace in the shop-in-shop location. There’s a seating area. A very comfortable, cozy atmosphere. 

“We had to change the feel to set us apart from a typical Lammle’s store,” he said. “When you walk into this, it is completely like nothing you’ve ever seen. It just makes it feel like you’ve stepped into a different era, a completely different vibe. The energy, I love it. You look around and say this is so amazing.

“There’s some antique pieces in there. There’s decorative pieces that subtly hint at Lammle’s as far as licence plates and speed limit signs being 1983. Things like that. If you’re a really strong customer, you’ll recognize it. If not, it’s just a great decorative piece.

“But the whole store is just to feel cozy, to feel boutique, and completely set apart your expectation of Lammle’s to going into something that is worthy to tell people about and even changing the way you might dress on different occasions throughout the year.”

Lammle’s began in 1983 when Barry Lammle saw an opportunity in the retail market for a company to carry the top brands in western wear all under one roof. 

“A rancher first, the mission was clear: Address the needs of everyday Albertans looking for a western retailer that provides the best service, selection, and quality. This led to the opening of the first Lammle’s Western Wear store in our hometown of Calgary, Alberta,” says the company.

“Today, we continue to build our legacy of being family owned and operated by focusing on the needs of our customers. As the leading western lifestyle retailer in Canada, we’re proud to offer an authentic lifestyle experience that welcomes everyone. Whether it’s days on the ranch, enjoying a rodeo, concert or a night out on the town – we’ve got you covered. No matter what your vision is, we’ll help you define your look so you can Live your own west.”

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Senior News Editor with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training.



Please enter your comment!
Please enter your name here

More From The Author



Subscribe to the Newsletter


* indicates required

Related articles

Enhancing Retail Environments: A Contemporary Feng Shui Consultant’s Insights on Design, Colour, and Visitor Experience [Podcast]

Craig and Mark Ainley discuss the profound impact of Feng Shui and flow on retail spaces. Mark highlights how subtle cues, from sharp angles to vibrant colours, influence consumer behaviour, emphasizing the importance of creating an authentic and inviting retail atmosphere.

Top Shopping Centres in Canada Evolving Experiential Elements to Grow Foot Traffic and Tenant Revenue [Interview]

JLL’s Senior Marketing Director, Property Management, discusses how creating unique experiences tailored to local markets helps drive overall asset value through increased footfall and productivity.

Mastermind Toys Acquired by Joe Mimran’s Unity Acquisitions, 18 Stores to Close 

Unity will acquire the majority of Mastermind Toys store locations following a bankruptcy filing, with a significant number of employees continuing with the business.

Active Gaming Facility ‘Activate’ Plans Rapid Cross-Canada Expansion with New Leases [Interview]

The company, known for its unique competitive socializing concept, aims to open multiple locations in Canada while also planning a global expansion.

Alo Yoga Entering Quebec Market Amid Ongoing Canadian Store Expansion

The US-based athleisure brand, similar to Lululemon, has launched a multi-store-per-city strategy in Canada as it enters the Belle Provence. 

From ‘Greedflation’ to Government Scrutiny: A Rollercoaster Year for Canada’s Grocery Industry [Op-Ed]

Sylvain Charlebois discusses how over the past year the Canadian grocery industry has faced unprecedented political scrutiny and intervention, while also saying there's potential for a re-emergence of unethical schemes.

West Edmonton Mall Continues to Expand Luxury Retail with Addition of Moncler; Tiffany Marks 10 Years

Italian luxury brand Moncler is the latest to join the massive shopping centre with retailers such as Louis Vuitton, Balenciaga and Gucci. The mall’s first luxury store, Tiffany & Co. is also marking 10 years. 

Canadian Consumers to Prioritize Brick-and-Mortar Retail into December [Report/Interview]

Electronics are among the top gifts, with moderate growth in the restaurant and grocery sectors expected while also noting a controlled promotional approach due to slowing inflation.

Salesforce’s Rob Garf Discusses Canadian Retailers’ Strategies Amidst Q3 E-commerce Slowdown [Report/Interview]

Garf discusses a report showing a 9% decline in Canadian e-commerce growth, indicating a consumer expectation for discounts in the upcoming months. He discusses a consumer shift and how retailers can address it.

Early Signs Point to a Strong Holiday Shopping Season in Canada Despite Economic Challenges

Reports indicate that last Saturday and Sunday saw the biggest surge in consumer spending so far, with predictions made as we head into December.

Specsavers Set to Reach 100 Canadian Locations in Early 2024, Expanding into New Markets [Interviews]

The eyewear retailer, which entered Canada in 2021, is rapidly expanding and looking to gain market share from established players.

Burton Snowboards Transforms Toronto Flagship for [ak] Collection as Brand Looks to Expand [Interview/Photos]

The high-performance AK collection is a new focus, with Burton planning to grow its retail presence in Canada with more stores in key markets.