Leveraging over 50 years of expertise in the home furnishing industry, Home Société Group, parent company of furniture brands Maison Corbeil, MUST, La Galerie du Meuble, Jardin de Ville and Home Société, is expanding its footprint in Ontario with the launch of its first standalone MUST stores in the province.
The newly-opened Mississauga and downtown Toronto stores will serve as design destinations that answer the need for more modern and cutting-edge furniture and accessories at accessible price points.
“As MUST enters the GTA with two new locations and a fully operational e-commerce site, we’re thrilled to offer our quality designs at accessible prices to more customers. This expansion highlights our dedication to providing exceptional service and meeting the demands of modern-day consumers across Ontario,” said Éric Corbeil, Co-President at Home Société Group, in a statement.
“Our commitment to staying current with the latest trends shines through in every detail, ensuring our stores remain inviting spaces of inspiration. Drawing from the latest architectural and color trends, we’ve crafted spaces that resonate with our customers’ evolving tastes,” added Émilie Corbeil, Product Director at MUST, in a statement.
Walid Laaraba, Chief Merchandising, Marketing, and Digital Officer with the company, said MUST has four standalone stores in Montreal, one in Quebec City and the two in Toronto. As well, the MUST brand is present in all the other company stores.
There are also two Home Société stores in Toronto and Ottawa.
Founded in 1973 by Collette and Raymond Corbeil, Maison Corbeil introduced Canadians to contemporary and modern furniture. Today, there are three Maison Corbeil stores in the Montreal area.
Laaraba said MUST was launched in 2005, offering modern and accessible furniture options.
“The idea was offering to consumers a diverse selection of styles combining design quality but also affordability,” he said. “At the beginning, the MUST brand was only a collection within the Maison Corbeil store. At that time, the owners wanted to build a new fresh brand that has the affordability variable with keeping the design and quality. It was a big success and we started opening stores since then.”
He said the focus of the brand is giving the customer the best experience and best in-class product.
Besides focusing on the new locations, the brand also has been focusing on growing its online business, added Laaraba.
He said the plan is to continue expansion online across the country. There are plans in the future to potentially open stores in other provinces.
“Located in Heartland Town Centre Mississauga, the first standalone MUST store in Ontario boasts the largest square footage, along with the widest range of on-trend furniture and accessories in the province, including the exclusive MUST outdoor collection. Inside, shoppers can explore stylish home furnishings in a welcoming ambiance, punctuated with graceful arches, rich walnut and vibrant green accents,” said the company.
“Situated on Parliament Street, the downtown Toronto store will serve as the ultimate one-stop shop for home essentials. Offering a diverse assortment of furniture and accessories, including cozy bedroom pieces, functional kitchen items, and chic outdoor furniture, MUST Toronto will offer complete collections in a setting inspired by the heart of the city. This location will also proudly introduce the first Ontario outpost of the renowned Quebec-based flower shop, Prune Les Fleurs, enhancing the shopping experience with exquisite floral arrangements and botanical delights.
“Conveniently situated right next door to the MUST Downtown Toronto store, the new Home Société two-storey space will invite customers to continue their shopping journey with iconic designs. Here, they can explore higher-end pieces and indulge in a more luxurious aesthetic, all while experiencing the seamless blending of styles and brands in the store’s presentation. The furniture selection boasts renowned designers and European brands like Ligne Roset, Cattelan Italia, Kartell and new Italian labels. Home Société’s contemporary furniture adheres to timeless designs while providing extensive customization options.”
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Additional Photos from MUST Toronto
