HOTWORX, North America’s one-of-a-kind 24-hour infrared fitness studio, is coming to Canada.
For the first time, HOTWORX franchise opportunities are now available for entrepreneurial Canadians looking to join the fitness world and open a HOTWORX studio, and be among the first to open a location in Canada.
HOTWORX’s has a revolutionary three-fold fitness approach combining infrared energy, heat and virtually instructed exercise programs, which ensures maximum workout efficiency in less time.
Stephen Smith, Founder and CEO of HOTWORX, said the company is actively seeking fitness-minded owners who want to be part of the HOTWORX world.
“We work closely with our franchise partners to help them set up for success and grow in their markets. A HOTWORX fitness studio doesn’t require a big real estate footprint, which makes it an appealing opportunity for franchisees in Canada,” he said.
“We are excited to introduce Canadians to our unique fitness studios that not only deliver superior results but also provide an immersive workout experience,” Smith said. “With our 24/7 accessible studios and innovative 3D Training Method, HOTWORX is an ideal solution for Canadians looking for a workout unlike any other fitness program available.”
The concept, which is based in New Orleans, was launched in 2017 with the first location in Mississippi. Today, there are 676 locations.
“We should open the 700th store this September,” added Smith. The vast majority of the locations are in the U.S. with one in Ireland and one in Saudi Arabia and one to open soon in Dubai.
“I’ve been told by bankers and other people that in the fitness we’re the most differentiated brand that’s out there.”
HOTWORX combines traditional workouts with cutting-edge technology, offering a unique approach to fitness. HOTWORX’s patented workout saunas use infrared energy, a type of electromagnetic radiation that penetrates the skin to reach muscles and joints and produces heat. When combined with workouts, infrared energy and heat can amplify the benefits of exercising from enhanced muscle warm-up and increased circulation to enhanced caloric burn, fat oxidation, and reduced pain.
The HOTWORX 3D Training Method
The HOTWORX 3D Training method revolutionizes fitness through:
- Heat: Elevates core body temperature, boosting metabolism.
- Infrared Energy: Penetrates on the cellular level, accelerating detoxification and strengthening the body’s regenerative processes.
- Exercise: Features isometric and HIIT programs to increase heart rate and maximize calorie burn
Hot Workout Programs
Each HOTWORX studio offers 12 unique virtually instructed workouts:
- Isometric Workouts (30 minutes): Hot ISO, Hot Yoga, Hot Pilates, Hot Barre, and more.
- HIIT Workouts (15 minutes): Hot Cycle, Hot Thunder, and Hot Blast.
- 24/7 Accessibility
Smith said the saunas in the studios have a patented design that allows for three people to come inside, face a screen and do a workout to a virtual instructor.
“We’re looking for a master franchisee partner for Quebec since Quebec is so unique in many ways including language,” he said. “Then we’re going to sell direct into all the other provinces in Canada. We started that marketing push and getting very close to some actual new franchisees. It looks like British Columbia is going to be the first place that we’re going to be in. That may not hold true but it looks like that’s where we’re getting the traction first.
“We are speaking with many prospects now and we should have a number of new franchisees within weeks or the coming months.”
Smith said Canadian growth could be similar to the U.S. The company’s strategy from the beginning was to target a location to service every 100,000 people in the market.
Typical size of a location is about 2,000 square feet.
Avi Behar and Larissa Jacobson-Rooke of The Behar Group Realty Inc. are representing the brand for its Canadian expansion.
The expansion into Canada is not just exciting news for fitness enthusiasts, but also for the commercial real estate sector. Avi Behar, Chairman of The Behar Group, a prominent Canadian commercial real estate firm, commented on the potential impact.
“HOTWORX’s entry into the Canadian market presents an exciting opportunity for the commercial real estate sector. Their compact studio model is well-suited for both urban centres and suburban locations, offering landlords a unique, high-traffic tenant that can revitalize retail spaces. We anticipate strong interest from property owners looking to diversify their tenant mix with this innovative fitness concept.”
