After close to 50 years, Spruce Meadows, just south of Calgary, has grown into an internationally-renowned equestrian facility.
Spruce Meadows is wholly owned and operated by the Southern Family.
“The dream of the Southern Family from the start was to create a unique environment of “good friendship, good commerce, and good sport”. This dream has been shared from its genesis by a committed group of corporations, volunteers, media, athletes, staff, fans, and officials. Together these stakeholders have shaped the dream and built a most memorable place,” says the organization.
But the massive facility is more than just horses.
Retail Insider caught up with Linda Southern-Heathcott, President of Spruce Meadows, during the annual Masters tournament to discuss how it has evolved over the years into a dining, shopping and entertainment destination.
Southern-Heathcott talks about the growing number of vendors that are now selling their products during tournaments at the marketplace, the growing number of food offerings and the opening next year of a fine dining restaurant on the site.
