Montreal-based Dynamite, a leading women’s lifestyle and fashion brand, is opening today its largest flagship store—over 8,000 square feet—in its 40-year history, at the new ROYALMOUNT shopping centre.
The company said the new location marks a significant milestone for the legacy brand and will be the retailer’s most considerable flagship experience in its history with uxury-inspired shopping.
This state-of-the-art retail space represents a fresh vision for the brand, reflecting Dynamite’s evolution and commitment to deliver against the ever-evolving needs of today’s modern, busy, and multi-dimensional consumers, it said.
“The ROYALMOUNT debut is an inspiring and exciting time for the brand. Our new concept in this location allows us to deliver an elevated and luxurious experience to our customers and is the perfect translation of today’s Dynamite as we evolve into a true fashion-forward destination,” said Stacie Beaver, President and COO.
“We have been honored to serve our customers as a leader in fashion for decades, and we are honored to begin this fresh new chapter with them as well.”
The retailer said the reimagined flagship concept will feature meticulously curated collections, exclusive capsules, and on-site stylists, ensuring a refined and personalized shopping experience. A key highlight of this location is its innovative fitting rooms, designed to provide customized, one-on-one service models and clienteling.
“This focus on elevated, individualized shopping experiences promises to offer customers a new level of delight and satisfaction, fitting in with the new standard in retail excellence that ROYALMOUNT embodies. ROYALMOUNT is the largest concentration of luxury flagship stores in the province,” it said.
“Customer obsession is at our core, and we are inspired daily by the women who seem to make having it all and doing it all look possible, even when it’s not perfect,” added Beaver.
Founded in 1984 as a subsidiary of Groupe Dynamite Inc., Dynamite currently operates 93 store shopping experiences spanning across Canada and the United States, as well as online at www.DynamiteClothing.com
ROYALMOUNT is a new Montréal destination located in the heart of midtown, where connectivity, creativity, and sustainability meet and thrive. It will feature more than 170 retailers, and the largest concentration of luxury flagships in the province, as well as 60 restaurants and experiential attractions. It was conceived by real estate development and management company Carbonleo. The first phase will consist of an 824,000-square-foot two-level retail and lifestyle complex. The district will also house a three-kilometre elevated linear park as well as a 1.8-acre urban park.
