SECTION 35 Holdings Ltd. (SECTION 35), a leading Indigenous streetwear brand, has announced a significant investment from Raven Indigenous Capital Partners (Raven), a venture capital firm dedicated to supporting Indigenous-led businesses.
This investment marks a milestone in SECTION 35’s journey toward expanding its reach and deepening its impact in both the fashion industry and Indigenous communities, the company said in a news release.
“Founded by Justin Jacob Louis, SECTION 35 is more than just a streetwear label—it’s a
movement that merges contemporary fashion with Indigenous culture and history. Known for its
bold designs, meaningful storytelling, and collaborations with Indigenous artists, SECTION 35
has gained widespread attention for breaking boundaries and reclaiming space for Indigenous
voices in the global fashion scene,” said the company.
It said the partnership with Raven will fuel SECTION 35’s growth plans, allowing the company to scale
its operations, enhance its product offerings, and expand into new markets. This investment
also aligns with Raven’s mission to foster the success of Indigenous enterprises that drive
positive social, cultural, and environmental impact.
“We are incredibly excited to partner with Raven Indigenous Capital Partners,” said Louis. “Raven’s belief in our company and its vision, through this investment, will allow us to continue honouring our people and culture through fashion, while building a sustainable, thriving business that reflects our values. With Raven’s support and partnership, we believe that the best is yet to come.”
“SECTION 35 represents the future of Indigenous entrepreneurship—innovative, culture-driven,
and impactful,” said Sean McCormick, General Partner at Raven. “Our investment reflects our
belief in Section 35’s ability to reshape perceptions of Indigenous fashion while creating real opportunities for Indigenous artists, creators, and communities. We are proud to be part of this
next chapter.”
SECTION 35 said it remains committed to amplifying Indigenous perspectives in fashion and supporting community-focused initiatives. With Raven’s investment, SECTION 35 said it will also explore new ways to give back, uplift Indigenous youth, and create lasting social impact.
The brand was founded in Vancouver and is currently based in Chilliwack, BC. It blends contemporary fashion with Indigenous storytelling, art and culture. It was founded in 2016 with a mission to honour and amplify Indigenous art, fashion and culture through high-quality, stylish clothing designed for all. The company is currently planning an expansion into a new location at District 1881 to offer a better retail experience for its customers. The new location is expected to open in early November.
Raven Indigenous Capital Partners is a Vancouver-based venture capital firm that invests in
innovative, scalable, and culture-driven Indigenous businesses. Raven’s mission is to empower
Indigenous entrepreneurs who are generating positive social, environmental, and economic
outcomes. By investing in Indigenous-led enterprises.
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