Canadian luxury outerwear brand, SENTALER, is launching its first pop-up in partnership with Cadillac Fairview at the CF Sherway Gardens.
The pop-up runs from November 28 until December 2 and it will include the brand’s women’s, men’s, and accessory collections, and offer its clients an exclusive gift of a Baby Alpaca Classic Scarf, valued at $250 CA, with every purchase.
“You asked, and we listened. SENTALER is coming to Sherway Gardens! I am excited to offer our luxury outerwear collections to more of our clients in the west end,” said Bojana Sentaler, President and Creative Director, SENTALER.
“SENTALER has always been a destination for our network, with many clients travelling from other regions and provinces to visit our Flagship store in Yorkville. After identifying the physical demand for SENTALER in the west end, we are looking forward to giving our clients the opportunity to see, touch, try and feel the SENTALER experience with this pop-up.
“While we have had a very strong online presence for many years through Sentaler.com, we understand that our clients want the full in-person brand experience – to feel the exceptional softness, warmth and impeccable craftsmanship of SENTALER.”
Founded in 2009 by Bojana Sentaler, the brand is designed for the classy and sophisticated woman and man who enjoy fine luxury, longevity, and timeless silhouettes.
Sentaler said the location is in the entrance between Indigo and Harry Rosen.
“It’s a prime location. It’s a beautiful location. We’re very, very excited to have a great weekend and to greet our clients in the west end. . . . It’s an actual storefront. We made it beautiful. So we’re inviting everybody to come, try, see, touch, feel the coats, and experience the brand in the west end.
“Our flagship in Yorkville is very successful. We have definitely seen a demand for in-person shopping over the last couple of years. Clients definitely want to experience the brand to try on the coats, to see them, to feel them, to touch them. I personally grew up in Etobicoke. So I am from the west end and I have a big following in Etobicoke and we have just seen a very big demand for SENTALER in this area in the West End. And we wanted to Be able to bring the SENTALER experience to our clients. Sherway is a very central mall for our clients in the West end, including Mississauga, Oakville, Caledon, Etobicoke.
“And we’re hoping that through this pop up they would be able to conveniently experience the brand. I know sometimes driving downtown through the traffic can be tough. We wanted to make it more convenient for them to be able to experience the brand in person.”
More physical locations being planned for the future
Sentaler said more pop-ups are in the brand’s plans for the future.
“Our future plan is to continue our international expansion and we have plans to continue with physical store expansions, as well as pop-ups. Considering that we’re an outerwear brand, the fall winter months make a lot of sense for us to pop up. So our plan is to continue to be able to reach our clients globally through physical locations and through more pop-ups.”
The pop-up at CF Sherway Gardens will offer the full SENTALER and SENTALER MEN limited edition Fall Winter 2024/25 alpaca coats, jackets and cape collections, alongside a wide variety of cold weather accessories including 100% alpaca beanies and the Signature Ribbed #SENTALER4SickKids hats, scarves and gloves that benefit SickKids Foundation.
SENTALER is designed for longevity and meticulously crafted in the world’s finest fabric, Peruvian alpaca, with attention to every detail. SENTALER continues to use only sustainable, animal-friendly and ethically sourced fibers and shearlings, natural cupro lining, and logo-engraved corozo buttons in all of its collections.
Some of the world’s most influential women and men continuously appear in SENTALER coats, including Royalty, political figures, supermodels, A-List Hollywood celebrities and athletes.
Related Retail Insider articles:
- Canadian Brand SENTALER Relaunches Toronto Flagship Store with Plans for Expansion [Interview]
- Celebrity-Favourite Canadian Fashion Brand Sentaler Opens New Store in Toronto and Launches Menswear
