Quebec-based mobile accessories brand KaseMe is significantly expanding its physical retail footprint with the opening of four new stores across the province. The new locations—at CF Carrefour Laval (opening Thursday of this week), Promenades Saint-Bruno (mid-May), Promenades Gatineau (mid-June), and Galeries d’Anjou (mid-July)—mark a major step in the brand’s retail growth strategy.
The openings bring KaseMe’s total number of stores to eight, following previous launches that proved successful in translating the brand’s e-commerce momentum into brick-and-mortar retail. According to William Giroux, President and Co-founder of KaseMe, the brand is leveraging physical locations to tap into a new demographic—those unfamiliar with its strong digital presence.
Giroux noted that approximately 65% of customers walking into a KaseMe store are discovering the brand for the first time. Of those, a remarkable 40% leave with a product, highlighting the effectiveness of the company’s in-store experience in driving conversion.
From E-Commerce Success to In-Person Impact
Founded in 2016 by William Giroux and Gabriel Bolduc, KaseMe initially focused exclusively on e-commerce, offering customizable, impact-resistant phone cases and accessories designed and produced in Quebec. Over time, the brand cultivated a loyal online customer base and gained recognition for its unique blend of creativity, functionality, and Canadian-made quality.
The company’s first foray into physical retail came in 2020 with a pop-up shop in Quebec City. The success of that initiative paved the way for permanent store openings, including one at Laurier Québec in 2022. With the addition of the four new locations, KaseMe is now positioning itself for broader national growth, aiming to operate 12 locations across Quebec and Ontario by 2026.
Giroux explained that the move into retail has allowed KaseMe to offer something more than just product—it provides an experience. The physical stores embody the company’s ethos of creativity, sustainability, and individuality, values that resonate with a diverse customer base seeking personalized and design-forward accessories.
A Distinctive In-Store Experience
KaseMe stores are purposefully designed to replicate and even elevate the brand’s award-winning online experience. In 2025, KaseMe ranked second in Léger’s WOW Digital Rankings for Best Digital Customer Experience in Canada, ahead of well-known brands such as LEGO, MAC Cosmetics, SAQ, Nike, and Aerie.
The in-store offering includes on-site customization through the KaseMe NanoPress technology, allowing customers to design and receive personalized phone cases within approximately 15 minutes. Stores are vibrant and highly visual, with hundreds of exclusive designs available, providing a tactile and inspiring environment.
Giroux emphasized that KaseMe’s retail team plays a key role in the customer experience. Store associates are selected for their ability to reflect the brand’s values—bringing warmth, creativity, and a commitment to service that aligns with the company’s emphasis on positive human connection.
Strategic Investment and Local Hiring
The development of the four new stores represents a $1.4 million investment and will result in the hiring of approximately 30 employees across the new locations. This hiring strategy reinforces the company’s focus on maintaining a high standard of in-store engagement and brand consistency.
Each new location was selected strategically based on its proximity to a high volume of consumer traffic and a demographic aligned with KaseMe’s core audience: young, style-conscious, and digitally fluent individuals looking for products that reflect their personal identity.
Giroux noted in a previous interview that the company’s just-in-time manufacturing approach allows for fast fulfillment and minimal waste, a core principle of its B Corporation certification, which also reflects its commitment to sustainability, ethical sourcing, and employee wellbeing.
Canadian-Made Products with a Purpose
KaseMe’s products are all designed and manufactured in Canada, with operations headquartered in Beauce, Quebec. The company currently employs over 50 people, with plans to expand its team in tandem with new store openings and growing demand.
The brand offers more than 800 original designs, available across a wide product assortment that includes:
- Customizable phone cases (iPhone and Samsung)
- AirPods cases and straps
- iPad and MacBook accessories
- Wireless power banks and phone loops
Beyond aesthetics, KaseMe’s Impact series cases are built for durability, offering 8-foot drop protection, appealing to customers looking for both fashion and function.
A Purpose-Driven Company Culture
KaseMe is more than a lifestyle brand—it is a company guided by values of authenticity, creativity, and community engagement. With the mission to “design happiness,” the brand encourages customers to embrace self-expression while making thoughtful consumer choices.
The company has embedded sustainability into its operations through on-demand production and initiatives aimed at reducing overproduction and waste. Its B Corp status underscores KaseMe’s broader impact goals, which include supporting local employment, ethical manufacturing, and charitable partnerships.
KaseMe is working with real estate brokerage Oberfeld Snowcap on the retailer’s store expansion. Julie Ouellet and Kathleen McGuigan are the points of contact.
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