EMERGE Commerce Ltd. , a Canadian portfolio of premium brands, on Wednesday provided an update on Tee 2 Green, its latest golf apparel and equipment acquisition, which closed on April 4.
T2G’s first quarter under EMERGE ownership, Q2 2025, delivered exceptional organic revenue growth of 34% year-over-year, exceeding management’s expectations. The strong performance was fueled by EMERGE’s targeted digital advertising and cross-brand synergies within its golf vertical. The acquisition, completed just ahead of T2G’s seasonal peak, enabled EMERGE to fully capitalize on heightened consumer demand during the spring golf season, said the company in a news release.
“As a result of the flexible deal terms and stronger-than-anticipated revenue growth, cash flow generated by T2G in its first quarter under EMERGE comfortably exceeded the $1.1M upfront cash payment made by EMERGE to complete the transaction on April 4, 2025,” it said.
“In 2024, T2G achieved revenue exceeding $6M, Adjusted EBITDA of $1M, and net income of $700K (unaudited). Management is encouraged by these preliminary Q2 results at T2G, particularly the speed at which these digital advertising and golf portfolio synergies have been unlocked, and sees potential for continued growth and optimization.”
Ghassan Halazon, Founder and CEO, commented, “T2G’s exceptional first quarter under EMERGE, alongside continued momentum across our grocery and golf portfolio, positions us for an excellent Q2 overall, exceeding management’s expectations across revenue, profitability and cash flow. We’re especially pleased that T2G’s cash generation has already surpassed the upfront cash purchase price in less than 90 days.”
EMERGE said it expects to report its full Q2 2025 financial results in late August 2025.
EMERGE is a Canadian e-commerce and retail portfolio of premium brands. Its subscription, marketplace, and retail businesses provide members with access to offerings across its grocery and golf verticals. truLOCAL is its flagship Canadian meat and seafood subscription service, connecting local farmers with a health-conscious audience. Its golf vertical includes its discounted tee-times/ experiences brand, UnderPar, and its discounted golf apparel and equipment brands, JustGolfStuff and Tee 2 Green.
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