Morguard has announced a series of revitalization efforts, new store openings, and digital enhancements at Ottawa’s St. Laurent Shopping Centre, which are set to roll out throughout 2025.
As one of Ottawa’s premier retail destinations, these updates reflect Morguard’s commitment to in-person shopping, community connection, and delivering a dynamic experience for visitors, said the real estate company.
In early August, Sephora will launch an impressive new build in the Centre’s fashion corridor. Adding to the excitement, St. Laurent will introduce a first-to-Ottawa flagship concept that combines Bikini Village and La Vie en Rose into a newly renovated and integrated dual-storefront space. This innovative layout will bring a modern and seamless shopping experience to local consumers. The opening of the flagship store concept is slated for August, it said.
Later this fall, H&M will open a brand-new large-format store offering both home and fashion collections. These additions join a diverse tenant mix that already includes popular retailers such as Browns, Lush, Bath & Body Works, Aldo, Roots, and more, added Morguard.
“As brands continue to invest in physical retail, we are proud to bring new concepts and elevated experiences to the community,” said Amy Rozario, General Manager, St. Laurent Shopping Centre. “This transformation goes beyond retail and reflects our broader strategy to create an energetic destination for the Ottawa community while offering a variety of experiences.”
To further enhance the experience, Morguard said St. Laurent is expanding its digital presence with web features such as: The ShopList, an AI-driven guided product discovery tool that enhances the way shoppers search for local products along with the installation of large-format media screens throughout the property. A new screen at Entrance 1 will anchor the upgrades, offering vibrant promotional displays and community-focused content.
Morguard said St. Laurent will continue its investment in local partnerships. Collaborations with Atlético Ottawa soccer team, Ottawa Festivals, and other community organizations will bring engaging programs and events to the Centre throughout the year. With free parking and a convenient central location, St. Laurent remains a key destination for residents and visitors, it said.
“St. Laurent Centre has long played an important role in our portfolio, and we are pleased to see its ongoing growth and innovation,” said John Ginis, Vice President, Asset Management, Morguard. “As we continue to develop, own and manage a wide range of properties in Ottawa and across the country, these investments into enhancing the Centre will elevate it as a vibrant community hub and priority destination.”
Centrally located in Ottawa with visibility and direct access onto Highway 417, Ottawa’s major east-west route, St. Laurent is an approximately 870,000 square foot regional shopping centre which welcomes 7.5 million visitors annually. St. Laurent has over 175 stores.
Morguard Corporation is a major North American real estate and property management company. It has extensive retail, office, industrial, hotel and residential holdings owned directly and through its investment in Morguard Real Estate Investment Trust and Morguard North American Residential REIT. Morguard also provides real estate management services to institutional and other investors. Morguard’s owned and managed portfolio of assets is valued at $18.7 billion.
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Good article about a mall I used while living in Ottawa, thank you!
Maybe you can do an article about East York Town Centre near where I now live in Toronto? Believe its Morguard too… Ontario Line will be in front of it. Are there big plans for this mall too?
We need an Old Navy the demo in the area all don’t have cars and need an afordable clothing without having to travel to Train yards big box stores and a Liquor store for convenience- instead of having to trot across 4 lanes of highway to go to the giant store you moved away
Sears and the bay are big spaces to fill
Not anymore, after going through many stores and errands, people want to be able to sit down for awhile and rest, which is impossible with no sitting area and only few backless benches available.