Kits Eyecare Ltd. says it has appointed Angela (Scardillo) MacInnis as chief marketing officer, adding a senior marketing executive to its leadership team as the company continues to scale its operations.
The Vancouver-based eyecare company said the appointment took effect Jan. 6. MacInnis joins the executive leadership team and assumes responsibility for the company’s marketing strategy and brand development.
Executive appointment
Kits said MacInnis brings more than 15 years of senior leadership experience at Best Buy Canada, including time as senior vice-president of marketing, along with more than 16 years in agency leadership roles at DDB.
The company said her background includes experience in ecommerce, brand building and scaling customer-focused businesses. In her new role, Kits said MacInnis will help shape long-term strategy while strengthening the company’s market presence.
“Angela brings a rare combination of brand leadership, operating rigor, and customer obsession,” said Roger Hardy, co-founder and CEO of Kits Eyecare. “Her experience scaling an iconic consumer brand while maintaining a relentless focus on the customer makes her an excellent fit for KITS as we continue to grow and expand our reach.”
Leadership perspective
MacInnis said the company’s customer-focused approach and growth potential were key factors in her decision to join.
“I was drawn to KITS because the brand is built around the customer and makes eyewear easy,” said MacInnis. “It’s a business designed to scale, and I’m excited to join Roger and the leadership team to help take the brand even further from here.”
Kits said MacInnis will be a key member of the executive team as the company moves into its next phase of growth.
Growth context
The company said the appointment comes during a period of strong momentum as it continues to scale its business. Kits did not provide financial details or specific growth targets in the announcement.
Kits trades on the Toronto Stock Exchange under the symbol KITS.
Company overview
Kits Eyecare describes itself as a vertically integrated eyecare provider offering prescription glasses and contact lenses through a digital platform. The company said it operates in-house lens manufacturing and uses a digital fitting experience powered by OpticianAI.
Kits said its products are designed in Canada and delivered to customers worldwide. The company did not disclose employee counts, revenues or other operational metrics in the announcement.
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