Kits Eyecare Ltd. says it has reached a major milestone, surpassing one million two-year active customers as of the third quarter of 2025.
The Vancouver-based company, which trades on the TSX under the symbol KITS, has doubled its active customer base since its IPO in early 2021. The total has grown from 500,000 in Q4 2020 to over one million in less than five years.
“Crossing the one-million-customer mark is more than just a number, it’s a testament to the trust we have built with our customers and the value our model delivers for both new and repeat buyers,” said Roger Hardy, co-founder and CEO of KITS, in a statement.
The company attributes its growth to a younger, digitally native audience. According to internal survey data, about 25 per cent of its customers are Gen Z, 50 per cent are Millennials, and the remainder are Gen X. More than 60 per cent of the company’s revenue continues to come from repeat buyers.
KITS uses a vertically integrated model to provide eyecare products directly to consumers. The platform includes an in-house frame design team, optical lab, proprietary digital fitting tools, and just-in-time manufacturing, all aimed at delivering made-to-order eyewear with speed and accuracy.
The company says it sees strong potential for future growth as Millennials and Gen Z increasingly drive demand in the digital vision care market.
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