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Sweet Bella Chocolates expands in Calgary

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A Calgary-based artisan chocolate brand is expanding its retail footprint and production capacity as demand for its handcrafted bars continues to grow. Sweet Bella Chocolates, founded by pastry chef Kevin Conniff, is now available in a growing number of retailers across Calgary and select locations in the United States.

The brand gained local attention in 2023 when Conniff was named runner-up and the only Canadian finalist on Season 10 of Food Network’s Holiday Baking Championship. Since then, the company has increased its production capabilities, introduced new flavour combinations and attracted a roster of new retail partners.

Kevin Conniff
Kevin Conniff

“Our recent production expansion means we can now deliver many more bars to retailers across Calgary and beyond,” Conniff said. “With new production machinery, we’re able to create larger batches, while incorporating our premium chocolate ingredients and natural flavours to create a unique and delicious bar.”

The chocolatier is now stocked in several Alberta retailers including Sunterra Market, Luke’s Drug Mart, The Italian Centre, The Cookbook Co. Cooks, Springbank Cheese Co., Lina’s Italian Market and Calgary International Airport Relay stores. Sweet Bella products are also available in select retail shops in Colorado, Texas and Connecticut.

Sweet Bella began as a home-based project with handmade, small-batch production. It has since grown into a team of five dedicated staff members crafting bars daily.

Kevin Conniff
Kevin Conniff

“Sweet Bella began in my home kitchen with small-scale production, where every bar was made by hand in tiny batches,” Conniff said. “What started as a passion project has since grown into a dedicated production team of five who craft our chocolate bars daily. The journey from a single kitchen to a growing business has been incredible, and we’re proud to bring the best chocolate to our retailers and customers.”

The company emphasizes originality and high standards in its offerings, using quality ingredients and distinctive flavour infusions. According to the release, Sweet Bella’s commitment to handcrafted production and innovation sets it apart in the premium chocolate market.

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Sweet Bella
Sweet Bella
Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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