Shoppers at three downtown Toronto No Frills stores can now use a new technology to make grocery shopping faster.
The pcogo pilot, introduced by Loblaw Companies Limited, allows customers to scan items as they shop through the PC Optimum app, see an estimated total in real time, and streamline the checkout process.
The pilot is available at Jordan’s No Frills (King & Shaw), Bo’s No Frills (Richmond & John), and Jesse’s No Frills (Mount Pleasant & Eglinton).
PC Optimum members with at least 30,000 lifetime points can log in to the app to track their purchases and loyalty points while shopping. The experience ends with a dedicated self-checkout lane, designed to reduce wait times.
“Our customers consistently tell us they value simplicity, efficiency, and a shopping experience that respects their time,” said Melanie Singh, president of Loblaw’s Hard Discount Division.
“Our pcogo pilot is a direct response to that feedback, focusing on making checkout faster and giving customers more control over their purchases. It’s about delivering on our promise of a great store experience, from clean aisles to quick exits.”
Eligible members can access the pilot by checking into participating stores using a QR code or enabling location sharing on their phones, which ensures accurate product pricing and promotions.
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