W Toronto has unveiled the first phase of its transformation with the launch of Volume II, a refreshed take on the hotel’s identity that begins with the reimagining of its lobby lounge, Living Room.
Located in the Yorkville neighbourhood, the newly redesigned Living Room blends the feel of a downtown lounge with all-day hospitality. The space now features a coffee bar that opens at 6:30 a.m. with specialty coffees and pastries, evolving into a cocktail lounge by night with live music and creative programming.
“Reimagining Living Room on the ground floor was about creating synergy between W and the city,” said Elie Sassine, General Manager of W Toronto. “Now, when you walk through our doors, you are immersed in the heart of the hotel, where Toronto’s originality and the true identity of the W Hotels brand come to life.”
The redesign was led by Toronto-based Chapi Chapo Design, who drew inspiration from Yorkville’s 1960s bohemian energy and the upscale character of nearby Mink Mile. The result includes intimate seating areas, a dedicated live music zone and communal spaces meant to foster creativity and connection.
Programming in the Living Room includes daily live performances, DJ sets, vinyl sessions, high tea service, and “Warm-Up Sessions” during happy hour. Locally inspired menu items such as gojuchang fried cauliflower and mushroom arancini complement signature cocktails and Perrier Jouët Champagnes.
The next phase of the hotel’s relaunch is scheduled for October with the debut of TONO by Akira Back, a rooftop restaurant featuring Nikkei cuisine—a blend of Japanese and Peruvian flavours. The restaurant will be led by Michelin-starred chef and restaurateur Akira Back.
Located at 90 Bloor St. E., W Toronto is part of the global W Hotels brand, which operates 70 properties worldwide and is currently undergoing a multi-year brand evolution. Living Room Coffee Bar is open daily from 6:30 a.m. to 2:00 p.m., while the Living Room Bar operates from 11:00 a.m. to midnight.
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