10XTO opening Contrast Zone Sauna and Cold Plunge Lounge in Toronto

Date:

Share post:

Luxury athletic club 10XTO has announced the opening of a new wellness space, the Contrast Zone, designed to enhance recovery and performance for its members.

The 90,000-square-foot facility, located in Toronto’s Exhibition Grounds, will debut the Contrast Zone on Saturday, Nov. 8. The new area combines a sauna, cold plunge pools, and red light therapy in a self-guided circuit. Access will be available exclusively to 10XTO members and guests of Hotel X Toronto who book the Experience Wellness add-on.

“Set to open on Saturday, Nov. 8, the refined sanctuary brings together heat, cold, and calm to deliver peak performance, recovery, and renewal,” the club said in a news release.

Developed in collaboration with Canadian wellness companies, the space includes a traditional dry Finnish sauna designed by Saunafin. The sauna delivers deep heat intended to support cardiovascular health and boost circulation.

Two plunge tubs by Coldture offer cold therapy at different intensities—one maintained at 2 to 3 C for a more intense experience, and another set at 9 to 10 C for a gentler option.

To further extend the recovery benefits, the lounge also features red light therapy technology by Kala. According to the release, the red light setup “stimulates mitochondrial activity, improves circulation, and reduces inflammation, offering an advanced layer of recovery.”

After completing the thermal circuit, users can relax in a sage-green lounge area furnished by Rove Concepts.

“Already home to world-class tennis courts, state-of-the-art fitness facilities, and a vibrant community, 10XTO is elevating its wellness amenities even further with Contrast Zone, ensuring members can meet all their needs within one elevated destination,” the release stated.

10XTO describes itself as a next-generation lifestyle athletic club that offers fitness, sports, and wellness amenities in a modern, glass-encased facility overlooking downtown Toronto and Lake Ontario.

More from Retail Insider:

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

Subscribe to the Newsletter

Subscribe

* indicates required

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent articles

Dollarama Surpasses 1,700 Stores in Canada, With Hundreds More Planned

Dollarama has surpassed 1,700 stores in Canada and continues to pursue a long-term goal of approximately 2,200 locations nationwide as expansion plans move forward.

Ruby Liu Unveils TM Wander at Tsawwassen Mills and Outlines Vision for Canadian Retail

Ruby Liu discusses the launch of TM Wander at Tsawwassen Mills, future expansion plans, shopping centre acquisitions, support for entrepreneurs, and her vision for the future of Canadian retail.

Canadians driving surge in event-led travel as domestic bookings jump 15%: Flight Centre

Travellers are prioritizing meaningful experiences and exploring destinations closer to home.

Roots reports Q1 sales growth of 6.5% to $42.6 million

Net loss totaled ($10.1) million, as compared to ($7.9) million in Q1 2025.

SportChek opens Canada’s first-ever floating futsal pitch on Toronto Waterfront

SportChek Harbourfront FC brings together free public programming, interactive fan experiences, community play spaces and retail activations inspired by the growing excitement surrounding soccer in Canada.

Good Earth Coffeehouse opens at University of Alberta Hospital

Good Earth Coffeehouse is a network of authentic coffeehouses with over 50 locations across Canada.

Mondetta Expands Modern Ambition with Toronto, Calgary and Vancouver Stores

Mondetta is expanding its Modern Ambition menswear brand with new stores in Toronto, Calgary and Vancouver, while evaluating additional opportunities across Canada, the United States and Europe.

Federal government launches National Food Security Strategy

With the average transaction sitting at approximately $12 per person, restaurants provide an accessible source of nourishment for millions of Canadians.

Daily Synopsis: Jun 11, 2026

HBC Royal Charter welcomed at Winnipeg Ceremony, FreshCo opening 1st Vancouver Island store, Palliser Furniture acquired by Chinese company after 80 years, Bulgari opens in Vancouver, Dickey's Barbecue Pit opening at West Edmonton Mall, and other news.

What Happened to Canada’s Women’s Fashion Chains?

Many of Canada’s iconic women’s fashion chains have disappeared. Retail expert Antony Karabus explains how fast fashion, casualization and economic shifts changed the industry.

Chanel Opens Largest Store in Canada at Oakridge Park in Vancouver

Chanel has opened its largest store in Canada at Oakridge Park in Vancouver. The 13,000-square-foot location is the brand's first full-concept store in Canada and a key addition to the development's luxury retail lineup.

Dollarama sees more than 21% year-over-year sales growth in Q1, surpassing $1.8 billion

Net earnings increased by 10.4% to $302.3 million, resulting in a 13.3% increase in diluted net earnings per common share to $1.11, compared to $0.98.

Advertising influencing people to place a bet: CPA Canada

“You can’t hide from it; gambling ads are everywhere."

lululemon Returns to Oakridge Park with New Store Concept

lululemon has returned to Oakridge Park with one of its newest Canadian store concepts, featuring Pacific Northwest-inspired design, local programming and community engagement.

Pinterest sports trend report shows surge in women’s sports fashion and beauty trends

The La Roche Posay activation will run until July 22. 

German outerwear brand Wellensteyn targets 2nd Canadian store after strong Niagara debut

The success of the 2,350-square-foot store at Outlet Collection at Niagara demonstrates that Canada is a promising market for the international company and the goal is to open another in 2027.

Jersey Mike’s Subs to open 3rd downtown Toronto location

Redberry will open the third downtown Toronto Jersey Mike’s Subs at 160 Bloor St. E. on Wednesday June 17, with a fundraiser for Make-A-Wish Canada.

Honestly Good Chicken Fingers opens 4th location at Stock Yards Village in West Toronto 

With locations in Etobicoke, The Well and Vaughan Mills, the Stock Yards Village opening marks the fourth location in the Toronto area and sets the stage for broader growth across Canada and the United States.

CFIB urges Ottawa to protect supply chains in Canada Labour Code reforms

"Cancelled orders, delayed shipments, lost income: small businesses pay the price every time federally regulated supply chains grind to a halt."

Financial anxiety surges in Canada as costs climb

The number of those gripped by anxiety when thinking about personal finances has surged to 60%.

Daily Synopsis: Jun 10, 2026

FIFA store opens in downtown Vancouver without price tags, Calgary's European Bakery marks 20 years, Montreal Dunkin' operators bank on nostalgia, Bulgari unveils Oakridge Park store, vagrancy concerns on Spring Garden Road in Halifax, and other news.

Licensed establishments in Alberta now able to serve alcohol as early as 6 a.m.

This change gives licensees the option to open earlier to meet business needs and customer demand, including during occasions such as international sporting events and cultural celebrations.

How small businesses are leveraging social media and AI to capture consumer attention: Constant Contact

Globally, 73% of small business owners identify as "Creators" in some capacity.

A&W launching major Canadian airport expansion of Pret A Manger

The first Canadian Pret airport location is expected to open in the international terminal at YVR in early June, with additional airport openings anticipated to continue through the second half of 2026.

VIDEO: Calgary Downtown Revitalization gains momentum

Addressing safety remains a priority, with the city advancing a community-based strategy alongside increased enforcement and services.