Canada Goose Holdings Inc. announced Thursday financial results for the second quarter of fiscal 2026 ended September 28, 2025 with revenue and gross profit increasing.

“Our second quarter results reflect strong DTC performance and positive comparable sales growth – clear proof our strategy is working,” said Dani Reiss, Chairman and CEO of Canada Goose.
“We’re exactly where we planned to be, investing with intention, elevating our product offering, brand and consumer experiences, and entering peak season with confidence.”
Second Quarter Fiscal 2026 Business Highlights
Notable highlights from the company’s second quarter included the following:
- Launched Fall/Winter 2025 collection, showcasing style-forward storytelling framed through a modern urban perspective, elevating hero products with bold designs and seasonal relevance.
- Strengthened global brand cultural resonance through purposeful partnerships. Collaboration with NBA MVP and Champion, Shai Gilgeous-Alexander, fused sport, style, and heritage, and the appointment of acclaimed actor Hsu Kuang-Han as Global Brand Ambassador has deepened engagement across Asia Pacific, particularly in Mainland China.
- Continued to expand and elevate store footprint. Relocated Paris store to Champs-Élysées where consumers can find a new elevated design, a vault showcasing iconic products, and curated selections from Canada Goose art collection. Also opened one new store in the quarter, bringing the total permanent store count to 77.
Second Quarter Financial Highlights
All Year-Over-Year Comparisons Unless Otherwise Noted
- Total revenue increased 1.8% to $272.6m, down 0.8% on a constant currency basis.
- DTC revenue increased 21.8% to $126.6m, or up 20.5% on a constant currency basis driven by DTC comparable sales growth of 10.2% and revenue from non-comparable stores. Performance was driven by a combination of sharper DTC execution, a stronger mix of in-season product newness and more consistent marketing.
- Wholesale revenue decreased 1.0% to $135.9m, or 4.8% on a constant currency basis. The decrease is in line with revenue in the comparative quarter.
- Other revenue decreased 62.0% to $10.1m, or 63.2% on a constant currency basis due to lower number of Friends & Family events as planned and employee sales.
- Gross profit increased 3.7% to $170.1m. Gross margin for the quarter was 62.4% compared to 61.3% in the second quarter of fiscal 2025 primarily due to a higher proportion of DTC revenue, partially offset by higher product costs and product mix.
- Selling, general and administrative (SG&A) expenses were $187.7m, compared to $162.5m in the prior year period. The increase in SG&A was primarily driven by store execution ahead of peak season, including labour and training, expansion of the global retail network and our planned increase in marketing spend with Fall/Winter 2025 campaigns.
- Operating loss was $17.6m, compared to operating income of $1.6m in the prior year period.
- Net loss attributable to shareholders was $15.2m, or $0.16 per basic and diluted share, compared with a net income attributable to shareholders of $5.4m, or $0.06 per basic and diluted share in the prior year period.
- Adjusted EBIT was negative $14.2m, compared to positive $2.5m in the prior year period.
- Adjusted net loss attributable to shareholders was ($13.3)m, or ($0.14) per basic and diluted share, compared with an adjusted net income attributed to shareholders of $5.2m, or $0.05 per basic and diluted share in the prior year period.
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Another underwhelming quarter for a once high flyer .Sales in the US decreased 9.3% ,sales in Canada increased only 0.3% .
Wholesale sales fell again this time by 1.4%