CIBC, in partnership with the GTAA (Greater Toronto Airports Authority), has launched a first-of-its-kind gallery space at Toronto Pearson International Airport that exclusively features Canadian-made goods, each created by Canadian entrepreneurs.
The Ambition Collection is a celebration of Canadian innovation, resilience, and small business success stories, offering travellers the chance to shop locally even while on the go. Every product in-store comes with a story, from handcrafted lifestyle goods to artisanal food items, and represents a real Canadian entrepreneur.
Andrew Greenlaw, SVP, Brand, Community Investment, Corporate Events, CIBC, the Toronto Pearson Airport has been a marquee sponsorship with CIBC since 2013 “and this important relationship brings CIBC to a diverse audience of 48 million passengers.”
“The Ambition Collection, which launched in October aligned with Small Business Month, shines a light on Canadian-owned small businesses and demonstrates our commitment to helping them make their ambitions real by introducing them and their
products to travelers from around the world.”
Greenlaw said the CIBC conducted a careful selection process to identify entrepreneurs who are CIBC clients and offer products that align with the unique needs and interests of airport travellers.
“At the same time, we wanted to showcase a diverse range of Canadian small
businesses, reflecting the country’s innovation and entrepreneurial spirit. We prioritized products that offer convenience, comfort, or a memorable experience for individuals passing through the airport and each product was evaluated for its quality, uniqueness, and potential to resonate with local and international audiences.
Greenlaw said the CIBC will be measuring success and impact through a variety of key performance indicators, “but ultimately for us the opportunity with the Ambition Collection is to introduce travellers from around the world to incredible Canadian small businesses and celebrate their important contributions to the Canadian economy.”
“We are very proud that we were able to support the Ambition Collection through the design and build of the activation, including all branding elements, and promotion via digital and static branding across the airport. In addition, we are promoting it on our owned channels such as cibc.com/pearson as well as on social media channels, through our partnership with the Globe and Mail, and via a passenger and employee facing newsletter from Toronto Pearson.
“CIBC is committed to supporting the Canadian economy and Canadian-owned small businesses and we are working closely with the Toronto Pearson team to see how we can expand on this great initiative.”
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