Children’s Miracle Network and Walmart Canada have launched the 2025 Spark a Miracle campaign, encouraging shoppers to donate in-store through the holiday season to support children’s hospital foundations across the country.
The organizations said the campaign runs to Dec. 24, with customers able to contribute at checkout. According to the announcement, every dollar donated stays within the community and supports the nearest children’s hospital.
Walmart Canada will also make a $1 donation for every toy sold in-store and online on Giving Tuesday, Dec. 2, with funds directed to children’s hospital foundations through Children’s Miracle Network.
Since partnering with Children’s Miracle Network in 1994, Walmart Canada and its customers have raised more than $230 million for local children’s hospitals. The organizations said money raised through Spark a Miracle helps fund research, innovation and family-centred care.
“Walmart Canada, their associates, and their customers continue to demonstrate extraordinary leadership in supporting pediatric healthcare across the country,” said Adam Starkman, President and CEO of Canada’s Children’s Hospital Foundations. “Canada’s children’s hospitals work tirelessly to give kids the best chance at healthy, fulfilling lives–but they cannot do it alone. Partnerships like ours provide the vital support needed to ensure children’s healthcare can truly succeed.”
Rob Nicol, vice-president of corporate affairs and communications at Walmart Canada, said the campaign brings out generosity during the holiday season. “There’s something powerful about what happens during Spark a Miracle,” he said. “You can feel the energy and kindness as associates and customers step up to help kids and families. It’s what the season of giving is all about.”
The organizations highlighted the story of Zander and Lyndon, twin boys born at 25 weeks who received donor-funded care at the Janeway Children’s Hospital in St. John’s after facing serious medical challenges.
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