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Retailers must prepare for AI-driven shift in consumer behaviour: Accenture’s Fawad Baig

Mario Toneguzzi -
Canadian consumers are forging deeper emotional connections and placing greater trust in generative AI. 
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Consumers in Canada Shifting Spending Patterns to Lower-Cost Brands Amid Inflation [Study/Interviews]

Mario Toneguzzi -
Stretched consumers are trying to make ends meet while also grappling with how choices impact the environment.
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Consumers in Canada Increasingly Seeking Brand Experience Over Price and Quality [Feature]

Sean Tarry -
A shift in consumer sentiment is presenting opportunities for brands to deliver meaning and value beyond the product.
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Study Finds COVID-19 Permanently Changing Consumer Behaviours in Canada

Mario Toneguzzi -
An Accenture survey found that Canadians are shifting spending online while frequenting physical businesses less with plans to continue doing so.
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