The brands will anchor a key corner in the downtown core that is also anchored by Holt Renfrew Ogilvy, spelling confidence in downtown ahead of the opening of Royalmount in August.
The Los Angeles-based athleisure brand is expanding more rapidly than expected in the Canadian market which includes plans for multiple locations in its largest city and two for Alberta.
The US-based retailer has a cult following similar to Lululemon at a slightly higher price point. Alo could grab market share from Lululemon while lower-priced brands also enter the market in the athleisure space.
This week Craig and Lee talk about Alo Yoga's first international location outside of the United States. The flagship store will replace The Gap at Bloor and Bay Streets in Toronto.