The appointment comes as Groupe Dynamite continues to expand its retail and digital operations internationally while focusing on technology, data and artificial intelligence as part of its business strategy.
Following London, GARAGE will expand into Manchester with locations at Manchester Arndale and Trafford Centre in 2026, accelerating its presence across the country.
Operating retail stores and digital experiences under two complementary and spirited banners — GARAGE and DYNAMITE— it offers a wide range of women's fashion apparel, catering to the needs of Generation Z and Millennials.
Lutfy says that he aims to make Royalmount a world-class destination with a mix of retail, foodservice and attractions that will be unlike anything in Canada.