Brand Value

Canadian Retail Brands Diverge as Aritzia, Dollarama Gain and lululemon Falls in Kantar Ranking

Craig Patterson - November 10, 2026

Kantar's 2026 BrandZ ranking reveals sharply contrasting fortunes for Canadian retail brands. Aritzia and Dollarama gained significant brand value while lululemon declined, with Kantar North America CEO Jeff Greenspoon explaining the importance of differentiation, affordability and consumer loyalty.

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