ByWard Market

WitchSchool Canada Tests ‘Reciprocal Retail’ Model in Ottawa’s ByWard Market

Craig Patterson - October 22, 2026

WitchSchool Canada is testing a collaborative retail model in a 160-square-foot storefront in Ottawa’s ByWard Market. Founder Kiki Keskinen says the grant-supported residency connects independent entrepreneurs through shared programming, customer referrals and promotional opportunities, while raising questions about long-term operating costs.

ByWard Market Launches Vendors at Hudson’s Bay Site

Lee Rivett - April 21, 2026

ByWard Market launches a vendor village at the former Hudson’s Bay site to boost foot traffic and support local businesses in Ottawa.

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