MEI estimates that the 2025 Calgary Stampede generated an approximate 18 per cent lift in spending at local merchants relative to baseline, with restaurants experiencing one of the strongest lifts at roughly 29 per cent.
Annually, Truman expects the development will contribute over $120 million in GDP from hotel operations and an additional $111 million from visitor spending, generating nearly $76 million in government revenues
The annual event returns with thousands of visitors as COVID restrictions lift in Alberta. Retailers and restaurants at risk of closing are praying for the new business.