Home Hardware Stores Limited has announced its debut sponsorship of the iconic Calgary Stampede.
This strategic brand activation underscores the company’s commitment to connecting with customers in the Western region and beyond, it said in a news release.
Widely recognized as “The Greatest Outdoor Show on Earth,” the Calgary Stampede is a cultural cornerstone of Western Canada, drawing more than one million visitors annually. This sponsorship offers the company a unique opportunity to celebrate Canadian traditions, share its core values of service and community spirit, and provide Stampede-guests with comfortable, welcoming seating, said the retailer.
“We’re proud to be part of the Calgary Stampede this year,” said John Pierce, Chief Retail Operations Officer, Home Hardware Stores Limited.
“This sponsorship, along with the strategic expansion of our agricultural assortment, underscores Home’s commitment to serving the unique needs of our customers and strengthening our connection with rural communities across Canada.”
As part of the 10-day event, the retailer said it will present a shaded seating area, located beside the Superwheel on the Midway at Stampede Park. The space will feature a curated display of comfortable outdoor furniture and entertainment products available at Home stores across the country.
Founded 60 years ago in St. Jacobs, Ontario, it is Canadian and the country’s largest Dealer-owned and operated home improvement retailer with more than 1,000 stores operating under the Home Hardware, Home Building Centre, Home Hardware Building Centre and Home Furniture banners.
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