Cashew Research

Gen X Shoppers Want Global Flavours, But Discovery Still Happens in Store: Study

Evan Nagy -
A new Cashew Research study finds Gen X shoppers are increasingly seeking international foods, but product discovery still happens primarily in-store, creating merchandising opportunities for grocery retailers.

Millennials Are Trading Down And Splurging At The Same Time: Study

Craig Patterson -
A Calgary-based Cashew Research study finds Millennials are trading down in some categories while still spending selectively on premium products and experiences.

Millennials adapting grocery habits through multi-store

Mario Toneguzzi -
Consumers are increasingly cooking at home, tracking discounts and using multiple shopping tools to manage household costs.

Return policies deterring nearly half of shoppers before checkout: Cashew Research

Mario Toneguzzi -
Return policies are affecting conversion rates and repeat purchasing behaviour before customers reach checkout.
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