CHFA

Four wellness trends to watch in 2027: CHFA

Many of these trends take root in The Greenhouse, a new CHFA NOW program spotlighting emerging Canadian natural, organic and wellness brands.

It’s Not Too Late to Attend CHFA NOW Toronto This Weekend

CHFA NOW Toronto takes place September 25–27 at Exhibition Place. There’s still time for qualified industry professionals to attend, with on-site registration available.

CHFA NOW Toronto Is Coming Up: Why Retailers Should Attend

CHFA NOW Toronto returns September 25–27, 2026. Discover new wellness products, emerging Canadian brands and industry connections at Exhibition Place.

Canada’s Wellness Industry Is Growing. Can Canadian Businesses Keep Pace?

Consumer demand for wellness products continues to grow, but Canadian businesses face increasing challenges as they scale. Learn how CHFA NOW Toronto's State of the Industry keynote will examine competitiveness, consumer demand and the future of the sector.

Canadian Consumers Increasingly Verify Wellness Claims Before Buying: CHFA Study

New CHFA research finds Canadian consumers are increasingly verifying wellness claims through packaging, professionals, reviews and AI before buying.

Why CHFA NOW Toronto Matters for Retailers Navigating the Future of Wellness

CHFA NOW Toronto 2026 brings together retailers, suppliers and emerging brands to help businesses discover the products and trends shaping the future of wellness retail in Canada.
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