consumer insights

Field Agent Canada research finds consumers increasingly trust real people and reviews over influencers when making purchases.

A recent study by XCCommerce and SmartBrief shows that more than 70% of consumers are utilizing AI tools to find better deals, prompting retailers to re-evaluate their promotional strategies in an increasingly digital marketplace.

Leger’s WOW Index finds in-store experience scores fell in Ontario and edged down in Western Canada, with price and staffing issues leading irritants.