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consumer insights

Consumers Are Losing Trust in Influencers Says Canadian Study

Lee Rivett -
Field Agent Canada research finds consumers increasingly trust real people and reviews over influencers when making purchases.

Study Reveals 70% of Shoppers Use AI to Seek Promotions

Lee Rivett -
A recent study by XCCommerce and SmartBrief shows that more than 70% of consumers are utilizing AI tools to find better deals, prompting retailers to re-evaluate their promotional strategies in an increasingly digital marketplace.

WOW Index Shows In-Store Experience Slipping in 2026

Craig Patterson -
Leger’s WOW Index finds in-store experience scores fell in Ontario and edged down in Western Canada, with price and staffing issues leading irritants.
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