Consumer Trust

In the Age of AI, Investing in the Human Touch Is Fundamental for Retailers

Retail Insider -
Charles de Brabant of McGill University's Bensadoun School of Retail Management argues that as artificial intelligence transforms retail, investing in knowledgeable store teams, personal relationships and consumer trust will become an increasingly important competitive advantage.

Food Safety Needs an AI Upgrade: Why Better Risk Communication Matters for Grocery Retail

Sylvain Charlebois -
Opinion: Dr. Sylvain Charlebois examines how AI could transform food safety communications, helping grocery retailers, suppliers and consumers navigate recalls with greater precision and confidence.

Consumers Are Losing Trust in Influencers Says Canadian Study

Lee Rivett -
Field Agent Canada research finds consumers increasingly trust real people and reviews over influencers when making purchases.
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