Consumer Trust

Butterly's 2026 consumer survey finds Canadians increasingly use AI for product research while continuing to value authentic reviews. Founder Ali de Bold discusses brand reputation, review credibility and checkout transparency.

Pharmacy services, beauty distribution and wellness formats are expanding in Canada. The Q3 report examines why repeat purchasing, service use and credible value matter beyond the initial launch.

Charles de Brabant of McGill University's Bensadoun School of Retail Management argues that as artificial intelligence transforms retail, investing in knowledgeable store teams, personal relationships and consumer trust will become an increasingly important competitive advantage.

Opinion: Dr. Sylvain Charlebois examines how AI could transform food safety communications, helping grocery retailers, suppliers and consumers navigate recalls with greater precision and confidence.

Field Agent Canada research finds consumers increasingly trust real people and reviews over influencers when making purchases.