David Cape

Groupe Marcelle targets U.S. beauty market with TikTok Shop launch

Mario Toneguzzi - August 11, 2026

Groupe Marcelle Inc. has expanded into the U.S. market with a dedicated TikTok presence and an online TikTok Shop, giving the Montreal-based beauty company a direct-to-consumer channel as it seeks to grow the Marcelle brand beyond Canada. The company, which...

Groupe Marcelle champions “Buy Canadian” movement amid growing demand for domestic

Mario Toneguzzi - March 17, 2025

Groupe Marcelle is seizing the opportunity to strengthen its presence in the competitive beauty and personal care market.

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