digital marketing

When Every Brand Sounds the Same: The Challenge of Standing Out in the Age of AI

As artificial intelligence makes marketing content faster and easier to produce, retailers face a growing challenge: standing out from competitors. Linda Farha explores why authentic brand stories, human expertise and consistent messaging are becoming increasingly valuable in retail marketing.

Are Canadian Retailers Making Shopping Too Complicated? Samsung Research Raises Questions

New Samsung Canada research finds that 68% of Canadians say technology gives them more to manage. Samsung executive Tarik Akad tells Retail Insider why retailers should reconsider how apps, loyalty programs and digital communications affect the customer experience.

Motion-based digital billboards outperform static ads: Vistar Media

3D motion creative was found to be 67% more effective at driving brand awareness compared to standard DOOH creative 

Aritzia Outlines Growth Momentum at ICR Conference

Aritzia highlights inventory discipline, U.S. expansion, and digital strategy as key drivers of growth following the 2026 ICR Conference.

Statements Media partners with Brookfield in digital advertising space

Founded in 2005, Statements Media is a boutique outdoor advertising company based in Toronto that specializes in premium out-of-home properties and innovative advertising networks.
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