Digital out-of-home

Retail Insider “Marketing & Media Report”: Live Events Shift Attention to Dynamic OOH

Lee Rivett - August 6, 2026

Major cultural events are redirecting Canadian retail marketing toward physical spaces. The Q2 2026 report examines how motion-based DOOH, local sports activations, loyalty platforms and measurable sustainability practices are shaping competition for consumer attention across Canada.

Q1 2026 Marketing & Media Retail Report: AI And DOOH Reprice Attention In Canada

Craig Patterson - June 9, 2026

Q1 2026 repriced attention: AI reshaped discovery, DOOH and CTV moved toward performance, loyalty partnerships deepened ecosystems, and promo automation protected margins.

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