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Retail Insider
Canada's Most-Read Online Retail Industry Publication.
News
Retailer News
Retailer Financials / Reports
Retailer People News
Retailer Op-Eds
News Briefs
Curated Digest
Podcasts
The Weekly
The Interview Series
More
Elle Ayoubzadeh
News
Zvelle Unveils Innovative Campaign as Brand Reinvents Itself
Craig Patterson
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October 21, 2025
Canadian luxury brand Zvelle launches bold Niagara Falls campaign as part of its rebrand into a men’s footwear label.
News
Zvelle Reinvents as Men’s Luxury Shoe Brand
Craig Patterson
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June 17, 2025
Toronto-based Zvelle pivots to men’s luxury footwear with handcrafted Italian shoes, led by founder Elle AyoubZadeh’s bold creative vision.
News
Canadian Footwear Brand ‘Zvelle’ Opens Yorkville Retail Space
Retail Insider
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November 8, 2019
The digitally-native brand launched a brick-and-mortar expansion strategy in 2017, and is seeing success by connecting with consumers in physical spaces.
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