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Retail Insider
Canada's Most-Read Online Retail Industry Publication.
News
Retailer News
Retailer Financials & Data
Retailer People News
Retailer Op-Eds
News Briefs
Retail Insider Reports
Report Hub
Shopping Centre Analysis
Luxury Retail Analysis
Daily Synopsis
From The Desk
More
Elle Ayoubzadeh
Zvelle Unveils Innovative Campaign as Brand Reinvents Itself
Craig Patterson
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October 21, 2025
Canadian luxury brand Zvelle launches bold Niagara Falls campaign as part of its rebrand into a men’s footwear label.
Zvelle Reinvents as Men’s Luxury Shoe Brand
Craig Patterson
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June 17, 2025
Toronto-based Zvelle pivots to men’s luxury footwear with handcrafted Italian shoes, led by founder Elle AyoubZadeh’s bold creative vision.
Canadian Footwear Brand ‘Zvelle’ Opens Yorkville Retail Space
Retail Insider
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November 8, 2019
The digitally-native brand launched a brick-and-mortar expansion strategy in 2017, and is seeing success by connecting with consumers in physical spaces.
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