Gap

Brand strategist Cydney Shapiro examines lululemon's GANNI collaboration, its dance-led campaign and Brooklyn activation, drawing parallels with Gap's recent brand comeback and considering how fashion, movement and community can rebuild consumer excitement.

Gap continues its strong sales momentum as Old Navy works to improve performance while reshaping its Canadian store network through closures and new locations.

The female-focused athletic brand will look to rapidly gain market share in the Canadian market with its international expansion strategy.

The athletic retail concept will launch two stores this fall as well as an e-commerce site with growth planned into 2022 and beyond.