Groupe Marcelle

Groupe Marcelle partners with Dentsu Creative Canada on brand growth

Mario Toneguzzi - October 15, 2026

Montreal-based beauty company Groupe Marcelle has partnered with Dentsu Creative Canada to support the development of its Marcelle, Watier and Annabelle brands.

Groupe Marcelle targets U.S. beauty market with TikTok Shop launch

Mario Toneguzzi - August 11, 2026

Groupe Marcelle Inc. has expanded into the U.S. market with a dedicated TikTok presence and an online TikTok Shop, giving the Montreal-based beauty company a direct-to-consumer channel as it seeks to grow the Marcelle brand beyond Canada. The company, which...

Groupe Marcelle champions “Buy Canadian” movement amid growing demand for domestic

Mario Toneguzzi - March 17, 2025

Groupe Marcelle is seizing the opportunity to strengthen its presence in the competitive beauty and personal care market.

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