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haircare

Everist looks to next phase of growth

Mario Toneguzzi -
One of the biggest strategic shifts has been evolving its messaging to lead with the unique consumer benefits of Everist for supporting hair and scalp health.

Cake Beauty expands retail footprint in Canada with Walmart and Shoppers Drug Mart rollout

Mario Toneguzzi -
Cake started in 2003 out of the kitchen of the founder Heather Reier, who wanted to create some products that were “delicious, indulgent, but also clean.”

TYPEBEA launches in Canada through exclusive Sephora retail partnership

Mario Toneguzzi -
Co-founded by beauty entrepreneur Anna Lahey and recording artist Rita Ora, the brand’s Canadian entry centres on scalp-focused products positioned to address common hair concerns.
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